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Tuesday, September 30, 2008

2001: A search odyssey

Now that we're a decade old, we figured we're long overdue for some spring cleaning. We started digging around our basement and found all kinds of junk: old Swedish fish, pigeon poop, Klingon translation books. Amazingly enough, hidden in a corner beneath Larry's and Sergey's original lab coats, we found a vintage search index in mint condition. We dusted it off and took it for a spin, gobsmacked to see how different the web was in early 2001. "iPod" did not refer to a music player, "youtube" was nonsense, and if you were looking for "Michael Phelps," chances are you meant the scientist, not the swimmer. "Wikipedia" was brand new. Remember "hanging chads"? (And speaking of that election-specific reference -- if you're a U.S. citizen, it's not too late: please register to vote.)

We had so much fun searching that we wanted to put this old index online for everyone to play with. We thought it'd be even cooler if we could actually see the full versions of the old web pages, so we worked with the Internet Archive to link to their cache of these pages from 2001. Step into the time machine and try a 2001 Google search.

For more information on this search, please read our FAQ.

Large Professor/ Main Source


I remember when I was 8 years old walking home from school, and I'd hear Large Professor's voice booming over a car stereo as I walked by. To this day, I won't forget that Main Source brought me into hip-hop, real hip-hop nonetheless. I grew up in Toronto, Canada and probably because of the lack of homegrown cats we had, everyone (and I mean everyone) banged the shit out of Main Source. After Main Source broke up in 94, I was really hoping and waiting on Large Professor's supposed "solo career", but it never took off. But then early in 2001, I remember hearing that Large Professor was set to release a shelved album that was supposed to be released in 95' or 96'... and of course I scooped it up as soon as it came out. And I loved it, it obviously wasn't as much an album as it was a compilation of remixes and b-sides off vinyl records... but it had the same effect. It bought me back to real hip-hop. And then Large Pro released another album just a few months later called "The Class". If you can't tell by now, I'm really biased, and I honestly believe "The Class" to be one of the best hip-hop albums released in 2002. But then sadly, just as Xtra P had created insane buzz for another album, he fell off the map (as an rapper not a producer) for nearly half a decade. That is until today, when he releases his quote-unquote comeback album...

1. The Entrance- I forgot to mention that Large Professor is a fucking Nobel-Prize winner in the studio... so you know this whole album will have the hottest instrumentals known to man. The instrumental has heavy sampling of funk and heavy jazz which should set it apart as a great instrumental, but when you add Large Pro's multisyllabic rhymes in here, you get an unbelievable intro. I could quote something, but he spits fire for two minutes straight.

2. Hot: Sizzling, Scorching, Torching, Blazing- And this is a bit of a dropoff, the beat is boring and really detaches from the insane lyricism again. The hook is pretty weak too, but since Large P adds a new loop just for the hook it sounds infinitely better. The vibe's still there though!

3. Maica Living- This is more of what I was expecting from this album: gritty, raw production with grimy underground rhymes. Weak hook and the beat is pretty simple, which is to be expected when you've got 2 features on one song, I do like the pow-pow sample though... livens things up a little bit. This is one of those 90's tracks, which you just nod your head to unconsciously. Watch for Killer Sha's "killa" verse too.

4. Pump Ya Fist- Wasn't feeling this track at all... the beat is too poppy and moves way too fast and that makes it hard to keep up with Mikey D Lotto and Xtra P. This was a delete/skip for me.

5. Party Time- So Large Pro called a political/social commentary song "Party Time" and he called a fast moving party song "Pump Ya Fist"... this song needs to trade titles with the above song. After I got past that confusion, I found a great song with another simple yet effective instrumental which Xtra P tears to pieces. The hook seems forced as it is not necessary at all on this track. But don't confuse a weak hook for a weak track... cuz this shit bangs.

6. In The Ghetto- I had to listen to this song a few times before it grew on me. It doesn't seem very good at first, but once you get past the nearly non-existent beat and almost spoken-word rhymes... you will discover a song that makes you think. Great use of storytelling.

7. Hardcore Hip-Hop- Everything I love about hip-hop all mixed into one on this track. Add a soulful jazzy beat to 60 bars of straight crack and turntabling on the hook. One word: fire! Should have called this track Dragontales.

8. Frantic Barz- Really weak... that's all I can really say. Any time an artist spells bars "Barz", you can tell your in for a disaster. Trust me and just skip.

9. Sewin' Love- Ain't really feeling this track so much either. It's not bad, it's just really boring, in fact I just heard this track and don't remember a thing about it.

10. Ru Dope- Starts off in "Who Shot Ya" style... and ends in Jeru The Damaja spitting a hot 30 second verse. This track was nice, even though it is only a minute long.

11. Dap- Another short verse, except this time it's Big Noyd, who firebreaths all over this track.

12. Noyd- Big Noyd stars on a track called "Dap" and Lil Dap stars on a track called "Noyd"... is there some inside joke I'm not in on? This is the song that will end the three song run of Gang Starr family features... and it's by far the worst of the three. BY FAR!

13. Classic Emergency- Large Pro's awkward flow ruins this promising beat, and very promising hook. I'm definitely not feeling the weak metaphors either.

14. Rockin Hip-Hop- I don't even know what to say about this song. Probably because I've already forgotten all about it.

15. Large Pro Says- Your typical interlude produced by the artist. "Do the bounce like you from down south" ?

16. To The Meadows- Large Pro starts off by murdering this soft instrumental and then he lets the beat go for a minute. Great song... probably the best display of lyricism on the whole album.

17. The Hardest- Wow... I was about to say this album fell off something crazy in the second half but this track takes it back. You could already tell this track was gonna be hot with AZ and Styles P, and they definitely deliver. This track goes hard the whole way, great way to end.

0-20: Terrible listening experience
21-40: Maybe one good song
41-60: A few good songs
61-80: Half are good songs, half are weak
81-100: Great listening experience, almost all are great songs

I give this album a 84. This is definitely not what I was expecting from this album. If your expecting gritty, raw rhyming on every track you'll be disappointed. And if your expecting Large P to come with fire on every track, you'll be disappointed too... but if you have your expectations in check and are hoping for a consistently good album, you won't be disappointed. The first half of this album actually really surprised me... but once you get to track 12, this album really drops off, and doesn't pick up until the very last track (which is fucking fire).

Download: Download song: Hardcore Hip Hop

Download Album Here

Your YouTube video: Hot or Not?

YouTube Insight has helped millions of you learn more about your YouTube videos and figure out when, where, and why your videos are popular. But what if you could learn not just which of your videos are hot on the site, but which specific parts of those videos are hotter than others? What if you could know exactly when viewers tend to leave your videos, or which scenes within a video they watch again and again?

This information is now available to all YouTube video uploaders with an innovative new feature for Insight called "Hot Spots." The Hot Spots tab in Insight plays your video alongside a graph that shows the ups-and-downs of viewership at different moments within the video. We determine "hot" and "cold" spots by comparing your video's abandonment rate at that moment to other videos on YouTube of the same length, and incorporating data about rewinds and fast-forwards. So what does that mean? Well, when the graph goes up, your video is hot: few viewers are leaving, and many are even rewinding on the control bar to see that sequence again. When the graph goes down, your content's gone cold: many viewers are moving to another part of the video or leaving the video entirely.

Here's an example of Hot Spots in action:


You can see that many viewers are not impressed with the dance moves of Michael Rucker, Associate Product Marketing Manager at YouTube; they're leaving the video at a faster than average rate almost immediately after the video begins. But the longer the video goes on, the more people tend to stay, generating a hot spot at the end of the video. Better late than never -- kudos, Rucker!

We think you'll find Hot Spots useful in several ways. For example, users can figure out which scenes in their videos are the "hottest" and edit those videos, or include well-timed annotations, to keep their audience more engaged. Partners might similarly create better content -- like more exciting promotional trailers -- for use on and off YouTube, and advertisers and agencies can study the effectiveness of their creative, to make sure they keep viewers' attention throughout an ad. Now that Insight shows what parts of videos viewers are watching and skipping, creators no longer have to play guessing games. YouTube, the world's largest focus group, provides them with answers. You can find this new feature under the "Hot Spots" tab within the Insight Dashboard.

As with all of Insight's features, we learn about the most creative examples from you. We can't wait to see what you come up with next.

The ONE News YouTube Election Debate in New Zealand

Over the course of the long U.S. Presidential election campaign, millions of people have checked out the candidates' YouTube Channels on our You Choose '08 platform, and communicated directly with all those running for President. Thousands more submitted questions for candidates in the CNN/YouTube debates, participated in our You Choose '08 Spotlight, or made videos for the Democratic and Republican conventions. Outside the U.S., YouTube has also become an important part of leveling the political playing field. A couple of weeks ago, for instance, the 2008 New Zealand general elections were called, with Kiwis going to the polls in early November.

Now, we're thrilled to announce the ONE News YouTube Election Debate between Helen Clark and John Key, a history-making initiative with New Zealand's public broadcaster, TVNZ. This marks the first time the head of a national government and a challenger will face YouTube video questions in an official live TV debate. The debate will be broadcast live on TV ONE on October 14.



If you're a Kiwi, head on over to the YouTube New Zealand blog for details on how to submit your own questions.

Posted by Steve Grove, YouTube News & Politics

Sunday, September 28, 2008

Attention: I'm Back- Hurricane hit Houston Hard


Happy to say Im back online after close to three weeks without no lights or water its been hell. The Hurricane hit us here in Houston very hard, trees were down all over the place. On streets on the roofs of houses on the telephone poles and the streets well you could not get through some of them for all the trees on the roads and some of the streets near the freeways looked like lakes thats how bad they were flooded. I had not seen such a Hurricane like this in years and hope never to see one again. I was miserable without any light, all we had were candles or flashlights or lanterns and did I ever miss my computer and t.v. We all had to get water from places that were donating soldiers rations and bottled water and ice and you were lucky if you could get some ice. I used a small ice chest and kept a few sodas and lunch meat in the chest and luckkkkkkky I was able to find some bread before it was all sold out, also got a few bags of dog food.. If you wanted a Hot cup of coffee youd better have a barbeque grill or propane stove or some kind of burner you could use to heat up your water for your coffee. We also had a curfew put into place and youd better not be on the streets after dark or you go to jail this was because we had alot of looting all over the city. But today finally after three weeks its finally over a little while ago we got the lights back on Hellaluia I never realized how much I missed the lights and my computer and the t.v But now Im back and its back to DOGCENTS and you all know after a Hurricane like this bad one their are alot of abandoned dogs suffering who need food and shelter and medicines, I have several dogs of my own and they also are not eating like they used to because I cant afford it right now altho they are not starving. I asked spca and paws for help but they barely have enough food for the dogs they have so many dogs were left there or their owners left town because of the hurricane and their homes were destroyed or damaged and they can no longer afford to take care of their dogs which is real sad but many lost their homes and have no place to keep their dogs. I myself have sustained damages a tree fell through the front room and there is a huge hole in the roof that I hope someone will help me repair. Fema I hope will help me out. BUt it will only help with certain things and I need help in order to buy some food for the dogs and get them in some type of shelters, and get them some medicines they also need, especially one that has a huge knot right next to his pee pee and that is also swolln as big as a large hot dog I mean its so swollen it looks like a large sausage so come on people dont be so cold hearted please I ask you to please give me a helping hand to save these poor helpless dogs who cannot speak for themselves . I give all I can give but I cannot do it alone I need your help and support what else can I say to you all to help us out besides imagine and picture what it looks like after a bad Hurricane all the destruction, all the large old trees knocked down to the earth like if they were toothpicks and picture all these little dogs with dazed cold eyes wandering around scrouncing for scraps of food to eat trembling with cold and shiverimg with fear, lost alone, until I find them and bring as many as I can home and I try to find them a home but like I said I need your help you can make a difference . I need you to open your hearts up and to have compassion . Help me to be able to continue to help them. Thank you and God Bless you all. Lilyruth
Be Sure to Leave Your Comments!

Friday, September 26, 2008

Ten years and counting

The Google doodle tradition started a long time ago (in summer 1999, in fact) when Larry and Sergey put a stick figure on the homepage to signify that they were out of the office at Burning Man. Nothing against stick figures, but our logo designs have become rather more varied since then. Today you'll see a special design that commemorates our 10th birthday. We've incorporated a little bit of history by using the original Google logo from 1998. And since everyone keeps asking what we'd like for our birthday (besides cake and party hats) -- the first thing we thought of was a nice new server rack.



Update: Added image.

Atmosphere/ You Can't Imagine How Much Fun We're Having


I did a post awhile back introducing Atmosphere and their label Rhymesayers Entertainment... You can check it here. I assume most of you have heard of Atmosphere, as their probably the first group to fit into "mainstream underground hip-hop". Also called emo-rap, presumably because the duo strays away from "Fuck bitches, Get Money"... instead opting to rhyme about everyday marital problems and blue-collar life (pretty emo if I do say so myself). Anyway, as a Minnesota hip-hop-head, the scene 10 years ago was nearly dead... there's always a few people doing there thing... but one person can't support an entire state's musical reputation. When these guys arrived on the scene 10 years ago, they were met with very little attention, as most good rappers are, and it's taken years for critics to pay attention to Ant's superb production skills and Slug's innate rhyming... but now that the world has begun to pay attention, it's pretty funny how much support these guys have gotten from the same people who shot them down a few years before. Aside from creating an extremely well respected record label, Atmosphere has also created a stronghold in underground and alternative hip-hop... After that long-ass intro, let's see what they bring to the table...

The Good:

1. The Arrival- I've always thought that Slug sounds best over these loud-multi sampled instrumentals... and this track is no exception. Only problem is that the lyrics waver from ill to wack and incoherent... beat still fucking knocks though.

4. Musical Chairs- I don't know what the fuck the last two tracks were... but the album gets back on point after this track, although the lyrics are questionable (rapping about Pilgrims and 18th century civilization with no tie whatsoever to the song).

5. Say Hey There- Probably the most brilliant elevator music sample ever... but sadly the slow flow and quick moving instrumental take a while to mesh... you'll be feeling this track halfway through.

8. Pour Me Another- One of countless songs Sean Daly has written about alcohol... this is one of the better ones although it's not all that memorable.

9. Smart Went Crazy- Probably the best song to ever come out of Minnesota (maybe even the Midwest).

10. Angelface- Another one of those songs that's pretty good but not memorable in any sense.

12. Get Fly- A hustlin' anthem for all the non weed carriers. This is one of the better songs off this album, and it's only marred by the last two minutes of the track which nearly put me to sleep.

13. Little Man- Echo the comment from "Smart Went Crazy", this song is amazing in a different way but in the same breadth as song number 8.

This album was very well produced, Ant has always been one of the most consistent producers I have ever heard, and his productions are always enjoyable. Slug is much more inconsistent, he has a few out-of-the park successes "Smart Went Crazy" and "Little Man" which are amazing tracks... but he also has his fair share of missteps: spoken word on lots of the songs, he opts to sing at times, and the lyricism is very shaky.

0-20: Terrible listening experience
21-40: Maybe one good song
41-60: A few good songs
61-80: Half are good songs, half are weak
81-100: Great listening experience, almost all are great songs

I give this album a 78. I noticed that HipHop DX rated this as one of their best albums ever... which it isn't. I don't know if I even recommend a download, you could probably be on your merry way if you just downloaded the standout tracks listed above.

Download Here

What would you ask Senators McCain and Obama?

Millions of Americans will be tuning in tonight for the first Presidential debate between Senator Obama and Senator McCain. Historically, the debates are led by a moderator from a prestigious news organization, asking questions to each candidate and leaving time for a rebuttal from the other. Tonight is no different, with the well-respected Jim Lehrer from PBS serving as the debate moderator.

While tonight's event will be exciting, many have argued that we should consider new ways for the candidates to debate. Technology has enabled a historic number of voters to learn from and participate in the election process -- something that was well illustrated by the CNN/YouTube debates.

While we're not officially part of the Commission of Presidential Debates, a few days ago we launched Google Moderator. It's a free tool which enables communities to submit and vote on questions for debates, presentations and events. This way, the best and most representative questions rise to the top.

One of the featured series on Google Moderator is U.S. Presidential Debates 2008 which, at the time of this writing, has 730 people already contributing 230 questions that have over 11,000 votes. Top questions submitted so far include:
  • Many Americans feel it's unfair to saddle taxpayers with the bailout of irresponsible Wall Street firms. What caused this mess and what is a fair solution which benefits the average American, not the executives who got us here in the first place? - Suggested by Doug H, Los Angeles, CA
  • What will be your single, top priority for your first 100 days in office? - Suggested by Shira, Pensacola, FL
  • What will you do to reduce the size or increase the efficiency of the US government? - Suggested by Dave M, Philadelphia, PA
Do these questions represent your concerns? What would you ask the Presidential candidates? Who knows, maybe NBC legend Tom Brokaw will have a look at what you're asking before he moderates the next Presidential debate on October 7th in Nashville!

Our position on California's No on 8 campaign

As an Internet company, Google is an active participant in policy debates surrounding information access, technology and energy. Because our company has a great diversity of people and opinions -- Democrats and Republicans, conservatives and liberals, all religions and no religion, straight and gay -- we do not generally take a position on issues outside of our field, especially not social issues. So when Proposition 8 appeared on the California ballot, it was an unlikely question for Google to take an official company position on.

However, while there are many objections to this proposition -- further government encroachment on personal lives, ambiguously written text -- it is the chilling and discriminatory effect of the proposition on many of our employees that brings Google to publicly oppose Proposition 8. While we respect the strongly-held beliefs that people have on both sides of this argument, we see this fundamentally as an issue of equality. We hope that California voters will vote no on Proposition 8 -- we should not eliminate anyone's fundamental rights, whatever their sexuality, to marry the person they love.

Google Toolbar 5 now available in Firefox

A few months ago we launched several new features for Google Toolbar in Internet Explorer. Since then, we've received many emails asking us when we plan to support all our new features in Firefox.

Guess what: Starting today, you can download the latest version of Google Toolbar for Firefox, available in 29 languages. This new version is the first Toolbar launched out of our St. Petersburg, Russia office. It includes all the Toolbar features you know and love, such as Search, Bookmarks and Translate. When you install it, you can try out some of our newest features.

We don't like to play favorites among Toolbar's features, but it's hard not be wowed by Autofill. You can create several profiles with personal or business information including different addresses, email addresses and credit card details. So anytime you want to fill an online form, just click on Autofill and the right information will appear in the form automatically. All your information is safely stored only in your own computer, with your credit card numbers encrypted and protected by a password.


We also love Google Gadgets in Toolbar. Gadgets bring information from your favorite websites closer to you. For example, you can add the YouTube gadget to your Toolbar. When you want to have a quick break from work, click on the YouTube icon and search or view videos in a box that pops down from the Toolbar, without leaving the web page you are on. Close that box when you're done with it (or when your manager starts walking towards your cube). You can find the YouTube gadget and thousands of others in our gallery.


We look forward to get your feedback, or to hear your stories about the exciting ways you are using Toolbar's features. We hope that you enjoy the new Google Toolbar as much as our team enjoyed building it!

If you're interested in learning more about Google Toolbar, visit us at http://tools.google.com/firefox/toolbar/FT5 or check out our video:



Posted by Vladislav Kaznacheev, Head, St. Petersburg Engineering Office, and Igor Bazarny, Software Engineer, Toolbar team

Submitting your content to Google

We've talked a lot about our mission to organize the world's information and make it readily available to all, but we haven't spent as much time as we could helping others understand how they can participate in this endeavor. Last week we took two steps to address this: we updated the Submit Your Content site and we launched our Content Central blog. The goal of both of these resources is to inform and help the many organizations that distribute various types of content via Google Web Search, Maps, Product Search, Book Search, YouTube, iGoogle and more.

So whether you're a plumber, a map data provider, a local government, a major media company or a museum, we have a wealth of information available to help you reach your audience through Google. Comments are open on the blog -- we look forward to hearing from you.

Thursday, September 25, 2008

The next Internet

The Internet has had an enormous impact on people's lives around the world in the ten years since Google's founding. It has changed politics, entertainment, culture, business, health care, the environment and just about every other topic you can think of. Which got us to thinking, what's going to happen in the next ten years? How will this phenomenal technology evolve, how will we adapt, and (more importantly) how will it adapt to us? We asked ten of our top experts this very question, and during September (our 10th anniversary month) we are presenting their responses. As computer scientist Alan Kay has famously observed, the best way to predict the future is to invent it, so we will be doing our best to make good on our experts' words every day. - Karen Wickre and Alan Eagle, series editors

Historically, the Internet has been all about connectivity between computers and among people. The World Wide Web opened enormous opportunities and motivations for the injection of content into the Internet, and search engines, such as Google's, provided a way for people to find the right content for their interests. Of course, the Internet continues to develop: new devices will find their way onto the net and new ways to access it will evolve.

In the next decade, around 70% of the human population will have fixed or mobile access to the Internet at increasingly high speeds, up to gigabits per second. We can reliably expect that mobile devices will become a major component of the Internet, as will appliances and sensors of all kinds. Many of the things on the Internet, whether mobile or fixed, will know where they are, both geographically and logically. As you enter a hotel room, your mobile will be told its precise location including room number. When you turn your laptop on, it will learn this information as well--either from the mobile or from the room itself. It will be normal for devices, when activated, to discover what other devices are in the neighborhood, so your mobile will discover that it has a high resolution display available in what was once called a television set. If you wish, your mobile will remember where you have been and will keep track of RFID-labeled objects such as your briefcase, car keys and glasses. "Where are my glasses?" you will ask. "You were last within RFID reach of them while in the living room," your mobile or laptop will say.

The Internet will transform the video medium as well. From its largely programmed, scheduled and streamed delivery today, video will become an interactive medium in which the choice of content and advertising will be under consumer control. Product placement will become an opportunity for viewers to click on items of interest in the field of view to learn more about them including but not limited to commercial information. Hyperlinks will associate the racing scene in Star Wars I with the chariot race in Ben Hur. Conventional videoconferencing will be augmented by remotely controlled robots with an ability to move around, focus cameras and microphones, and perhaps even directly interact with the local environment under user control.

The Internet will also become more closely integrated with other parts of our daily lives, and it will change them accordingly. Power distribution grids, for example, will become a part of the Internet's information universe. We will be able to track and manage electrical power demand and our automobiles will participate in the generation as well as the consumption of electricity. By sharing information through the Internet about energy-consuming and energy-producing devices and systems, we will be able to make them more efficient.

A box of washing machine soap will become part of a service as Internet-enabled washing machines are managed by Web-based services that can configure and activate your washing machine. Scientific measurements and experimental results will be blogged and automatically entered into common data archives to facilitate the distribution, sharing and reproduction of experimental results. One might even imagine that scientific instruments could generate their own data blogs.

These are but a few examples of the way in which the Internet will continue to surround and serve us in the future. The flexibility we have seen in the Internet is a consequence of one simple observation: the Internet is essentially a software artifact. As we have learned in the past several decades, software is an endless frontier. There is no limit to what can be programmed. If we can imagine it, there's a good chance it can be programmed. The Internet of the future will be suffused with software, information, data archives, and populated with devices, appliances, and people who are interacting with and through this rich fabric.

And Google will be there, helping to make sense of it all, helping to organize and make everything accessible and useful.

Facts about our deal with Yahoo!

Some people have questions about our advertising agreement with Yahoo! and there are some misconceptions about it. So today we are putting facts about the deal on a new website to provide more information on the agreement and why it is good for consumers, advertisers and publishers. We'll be updating the site regularly, so check back when you have additional questions.

Wednesday, September 24, 2008

Adobe users get help with Google Site Search

"No man is an island," the old saying goes. The same could be said of software: in an always-online world, even traditional desktop applications can become richer, faster, and easier to use by connecting people to information and to each other, right within the apps themselves.

That's one of the things we thought about this week when we launched the Adobe Creative Suite 4, and why it seemed natural to work with Google to help customers search and find the information online they need to fully take advantage of the rich features Creative Suite offers.

Now for the first time, Creative Suite applications tap directly into the new Adobe Community Help powered by Google Site Search. Site Search enables us to selectively index only the most relevant information from the highest-quality community sites online. Our Google Site Search index includes content such as product help, TechNotes, Developer Connection articles, and Design Center tutorials, as well as the best online content from the Adobe
community.

What's the upshot? We've plugged the whole community brain trust right into the Suite and used the power of Google Site Search to do it. Creative Suite 4 customers can find fast, relevant information from our online communities, without ever having to leave their desktop work environments, making design faster and more fun. And because we've built the Adobe Flash Platform into the whole Suite, other developers can take these concepts even farther. This is just the start of great online integration to come.

Find out more about how Adobe is connecting customers to Adobe Community Help online from within Creative Suite 4.

Online safety tips from Google and AARP

Now more than ever before, older Americans are logging on and surfing the web to stay in touch with family and friends, read websites and blogs, share photos, watch videos, and run online businesses. Like all Internet users, they're sometimes faced with unsafe activity online, such as viruses and malware, and they're looking for resources to learn how to keep their information on the web safe, private, and under their control.

So we teamed up with AARP to launch a new video series that provides AARP members with helpful, easy-to-understand tips on how to stay safe online. It includes pointers on how to set privacy controls in online photo-sharing sites, configure firewalls to protect your computer, select safe and secure passwords for your online accounts, shop safely online, and avoid phishing scams. You can find the videos on AARP's online safety page, as well as on our Privacy Channel on YouTube.

Here's a look at the first video, Safe Starts:



Our team gave a sneak peek of the videos from our booth at the annual AARP member event, Life@50+, earlier this month. We received lots of great feedback from AARP members. Even the most computer-savvy members found the videos helpful, and most folks who stopped by were eager to share them with friends and family members who are just getting started online.

Check out the rest of the online safety video series. We hope the tips in these videos raise awareness among Internet users of all ages about how to stay safe online.

Update (12:06 p.m.): Nancy LeaMonde, AARP's Executive VP of Social Impact, just posted tips from the video series on AARP's blog.

Project 10^100

If you could suggest a unique idea that would help as many people as possible, what would it be?

It's a question worth considering. Never in history have so many people had so much information, so many tools at their disposal, so many ways of making good ideas come to life. Yet at the same time so many people (in all walks of life) could use some help, in small ways and big. In the midst of this, new studies are reinforcing the timeless wisdom that beyond a basic level of material wealth, the only thing that seems to increase individual happiness is... helping other people. In other words, help helps everybody.

But what would help, and what would be most helpful? We don't believe we have the answers, but we do believe the answers are out there. Maybe in a lab, or a company, or a university -- or maybe not. Maybe the answer that helps somebody is in your head, in something you've observed, some notion that you've been fiddling with, some small connection you've noticed, some old way of doing something that you've seen with new eyes.

To mark our 10th birthday and celebrate the spirit of our users and the web, we're launching Project 10^100 (that's "ten to the hundredth") a call for ideas that could help as many people as possible, and a program to bring the best of those ideas to life. CNN will be covering this project, including profiles of ideas and the people who submit them from around the world. For a deeper look, follow along at Impact Your World.

Ideas are due by October 20, 2008. Get started submitting your own ideas, and come back on January 27th to vote on ideas from others. We hope you feel inspired enough to try. Good luck, and may the ones who help the most win.

Tuesday, September 23, 2008

This year's Faculty Summit

Recently we hosted more than 90 distinguished faculty members from roughly 60 North American universities to the Googleplex for the 4th Annual North American Faculty Summit.

This annual event is both an opportunity for us to showcase our latest research and products, and a chance to deepen our relationship with the academic community. Faculty have the chance to network with colleagues and students-turned-Googlers, and to learn about opportunities for collaboration with Google.

Some of this year's highlights:
  • Roundtables - small group discussions with senior engineers
  • API demos - introducing applications of our most popular APIs: Google Data, Open Social, Geo, and Android
  • A technical panel I hosted, "Computing at Scale: Challenges and Opportunities" - comprised of Googlers Rob Pike and Urs Hoelzle as well as Jeanette Wing, Assistant Director for Computer & Information Science and Engineering (CISE) at the National Science Foundation, and Ed Lazowska, Professor of Computer Science at the University of Washington
  • Visits from our CEO, Eric Schmidt, who dropped by the opening cocktail reception, plus founders Larry & Sergey, who mingled at the reception and conducted the closing Q&A
You can watch videos of the talks on our University Relations website.

Colonel Mustard with the pipe in the study

Mystery semi-solved. Whilst the domain appears gone, the Open Racer forum and wiki are still online although just a bit (a really big bit) harder to find. Oh and it's still not open source, which is kinda lame.



Meanwhile check out a racing game that is good and exists and Free Software. Like TORCS (solid game, upcoming 1.3.1 release), or Ultimate Stunts (freeform driving fun), or VDrift (potential amazing). There are a few others, but I'd recommend those 3 first. What's your favourite Free Software driving game?



Curiously, also, Open Racer was the name of a dead fork of Tux Racer, which now lives on as Extreme Tux Racer, which itself was a fork of PlanetPenguin Racer, also a dead fork Tux Racer. Fork that. You may be forgiven for thinking that the Tux Racer project is cursed, but fortunately the ETR guys are doing a bit better and the game has landed in Ubuntu. A new physics implementation is in progress, and 0.5 should be around sooner rather than later. See developer discussions for more details.




Leadgolem's Inventory Concept

Scourge Outdoors

Ilya's Inventory Concept


Scourge development has been a hive of activity lately. There's proposals on a new inventory system, lots of optimizating, and in general the game is looking very cool. Does anybody know much about animation systems? Think having a human model and dynamically overlaying parts of armour or clothing and how that would all tie together with animations etc in 3D. If you know about that, contact the Scourge team as they are looking for advice.



There's been a lot of nice new features added to Scourge this year - outdoor areas, cutscenes, new storyline, graphical enhancements galore, and lots of cool models of armour etc. The one bit limitation at the moment is the limitation in model format support, especially character models - currently just md3 is supported. The whole armour-character combination could be a compelling enough reason to see a move to a better format. I like the project a lot and hope to see a few more contributors when such limitations are overcome.



Tikiwiki does suck though. Usability nightmare.



On a related note, Scourge contributor Ilya created a lovely 2d inventory system which won't be used in Scourge but is really nice. Screenshot on the right, more information and images here. If you have an alternative project please suggest because it'd be a shame to see such lovely pixel art go to waste.



Development of netPanzer has been active lately and the current developer is looking for input on the development direction. If you have any affinity for the project, it would be a good time to chime in! Me? I'd love to see single player. I downloaded it... multiplayer only... off. That's a cold and simple truth.

Wiping out the next smallpox

The Internet has had an enormous impact on people's lives around the world in the ten years since Google's founding. It has changed politics, entertainment, culture, business, health care, the environment and just about every other topic you can think of. Which got us to thinking, what's going to happen in the next ten years? How will this phenomenal technology evolve, how will we adapt, and (more importantly) how will it adapt to us? We asked ten of our top experts this very question, and during September (our 10th anniversary month) we are presenting their responses. As computer scientist Alan Kay has famously observed, the best way to predict the future is to invent it, so we will be doing our best to make good on our experts' words every day. - Karen Wickre and Alan Eagle, series editors

It took more than a village: it took the entire world -- people of all races, countries and religions -- to eradicate smallpox. The final naturally occurring cases of "Variola major" in Bangladesh in 1978 and "Variola minor" in Somalia in 1977 marked the end to a chain of suffering and early death dating back to the Biblical plagues, and to Pharoah Ramses, who died from the very same disease. Since then we have continued to face countless pandemics -- the Black Death, cholera, and now bird flu, SARS, HIV/AIDS and a new generation of zoonotic diseases -- diseases that, often because of changes in population or climate, jump from animals to humans. We can't be sure where the next smallpox will emerge, but we can be sure that it will take an effort larger than any single person or organization to defeat it.

Today there are some real heroes working to check off two more diseases from the list. The World Health Organization has led the charge against the highly infectious disease of polio. Along with UNICEF and dozens of NGOs, and millions of national and local health workers, members of Rotary International and volunteers from moms to Mullahs have stepped up to the plate and contained polio so that hundreds, not millions, of kids are paralyzed annually, but we cannot consider the case closed until we erase the last case, in the last country. The Carter Center has also accomplished a tremendous feat by leading the effort to shrink the cases of Guinea worm to the tens of thousands from the millions. Just as it took 150,000 health workers -- the world's unsung heroes -- to make one billion house calls in India searching for hidden cases of smallpox, it will take collaboration on a global scale to track and eliminate the next pandemic.

There is no Nobel Prize for "Preventing a Pandemic," and the hardest part about working in this field is imagining the unimaginable. What will be the next SARS, the next ebola, the next H5N1 bird flu? Epidemiologists try to "out think" the massive numbers of permutations and combinations that may give rise to the newest threat to our lives. Chances are a microbe capable of sweeping the globe will emerge in the next decade or two, and chances are it will cross to humans from an animal host (as did SARS, the Spanish flu, and HIV/AIDS). We need new ways to find these emerging threats earlier in the process, before thousands are infected and the epidemic spirals out of control.

Google.org's Predict and Prevent initiative is working with partners to use digital, genomic and IT technology to identify "hot spots" of emerging threats and provide early warning before they become global crises. When you're fighting a pandemic, early detection and early response can be the difference between dozens and hundreds of millions infected. What better birthday present could we offer the world after our 20th year, than to say we joined hands with a global movement and helped prevent the next smallpox?

Mase/ Harlem World (80's/90's hip-hop)


I feel like Dave Chappelle at the Hater's Ball whenever I see this album, I really really got hate for this album... even though Mase has supposedly turned his life around, which hasn't stopped him from rapping and collecting a few million dollars (in the name of Christ of course). But whenever I see the album cover I'm just reminded about the ugly side of hip-hop, P Diddy and Bad Boy records back in the 90's. Back in about 1996, P Diddy was the Lil' Wayne of the rap world, he could do no wrong in the eyes of his fans. Think about it, here was a clever record producer with charisma, a hard work ethic, and an ability to spot talent instantly... you'd think that would equate to a great job behind the scenes. Not if your name is P Diddy, or Puff Daddy or Puffy, or Diddy, or Sean Combs. Wait, actually think about the name Puff Daddy... Puff Daddy? Yeah, the symbolism there is really unrivaled. Anyway, Puff Daddy signed all sorts of "street dudes" to cement his reputation, and of course the only real street dude out of all of them, Shyne, gets into a gun fight in front of the press... even P Diddy probably thought that was too good to be true. And of course, now we all now that P Diddy has bored of the rap game, and releasing terrible R&B albums, and when he isn't Making A Band or bossing around college students begging for camera time, Diddy is starring in commercials for Burger King and making weird YouTube videos (Swagger like Puff?). Anyway, all that's kind of off topic, so let's get back on topic and underway...

The Good:

3. Take What's Yours- Still a great song, no matter how I feel about Mase and Bad Boy, I will always bump this track because it is straight PROPANE.. fire! Everything is on point... and I'm surprised this DMX hook hasn't been sampled more, this is one of the very few times when I can actually applaud Earl Simmons' singing.

9. The Player Way- This track is average, but it's much better than the sewer garbage that preceded it. It looks kind of weird that 8Ball and MJG were on this album, and it sounds even weirder... really out of place feature.

11. Niggaz Wanna Act- Mase sounds really good over these soft instrumentals, but surprisingly Busta Rhymes' tribal yells don't make Mase sound better... who would have knew?

16. 24 Hrs. To Live- Mase packs in about 4 or 5 good feature verses before DMX ruins the last minute of this track... shit's still banging.

19. Wanna Hurt Mase?- For those hoping this was about Mase's insecurities and easy ways to murk him, you'll be dissapointed, but for those who want to hear a loud beat overpower soft feminine lyrics which are really hard to hear... you'll be very pleased!

And that'll do it... I think it was pretty obvious from the beginning that this album wouldn't be all that good and it wasn't... the four above listed tracks (I hope you could tell I was joking about 19) are actually really good and the rest of the album doesn't compare to them.

0-20: Terrible listening experience
21-40: Maybe one good song
41-60: A few good songs
61-80: Half are good songs, half are weak
81-100: Great listening experience, almost all are great songs

I give this album a 53... yeah I know that's nice of me.

Download Here

Elzhi/The Preface



I never heard of Elzhi, but quickly realized hes a part of Slum Village. Of course, I heard of em, but never really check their music doe. I heard alotta people luvd Elzhi's new record The Preface, so I thought Id give it a shot. BTW..its mostly produced by Black Milk. Lets c if its worth da praise.

1. Intro (The Preface) - Elzhi n his boy complain bout da rap game n show us how 2 make a classic. He then kix a brief rhyme. All which is over sum beautiful soul production. Nice intro track.

2. The Leak - This is prob da most borin track on da album, which says a whole lot bout The Preface (Ull ketchup lata). I say borin cuz of da production, which seems repetitive but catchy. I keep hearin "its the leak" over n over n my head. Im not sayin its a bad song either. Elzhi comes correct doe, hes such a great lyricist. But its "the leak you wanna hear."

3. Guessing Game - Da title of da song says it all. Jus listen 2 da chorus. Its a guessin game. Elzhi spits a line which ends n 1 syllable of a 2 syllable word n b4 he spits da 2nd, ur supposed 2 guess da word. Dont let him fool ya doe. Very creative song. I luv it. Hip Hop needs more shit like this. Nice drums 2.

4. Motown 25 - Elzhi rips this soulful work of art, while Royce "seems kinda lazy." His flow was jus slower. Dont worry he still spits flames. This no hook track is nice 2 sling darts round.


5. Brag Swag - This rite here is prob my fav cuz I luv da beat, Elzhi's brag sway n da Hov sample, "nigga u heard what I said." Im glad sum producer still use scratchin.

6. Colors - "OK kids, today we learn the color schemes." Here he name drops all da colors n his short stories over a nice catchy beat. "What exactly did we learn?" "We learned that Elzhi's da shit!" "Oh you right."

7. Fire (Remix) - Posse cut here over a simplistic beat. Get 2gether ur metaphors n similes. I mostly hit skip. Its jus not as good as da other songs.

8. D.E.M.O.N.S. - Elzhi gives several meanings of da acronym which is da title of da song. My fav would b "Devils Effecting Music Out Now on your Stations." Jus more creative shit 4 ya ears.

9. Save Ya - Da message here is he isnt Captain Save A Ho. Mo soulful shit 4 ya ears.

10. Yeah - This 1s got sum mesmerizin horns. Elzhi's boy Fat Cat schools da hatas on this track..."I dont water my shit down 4 da record execs." Elzhi spits gems 2..."I light up White Pubs like light bulbs." Nice!

11. Transitional Joint - Another nice track wit a soul sample. Here he rhymes bout love. Nuthin real excitin, but not bad either.

12. Talking In My Sleep - This 1 sounds like it coulda been produced by 4th Disciple or Mathematics for a Killah Priest joint. Nice production. Elzhi raps bout all his dreams, his 4 real dreams. Great track.

13. The Science - "On that 2Pac Juice tip." Descent track that is 1 of 2 that wasnt produced by Black Milk.

14. Hands Up - I dont no y no1 has used these samples n concept b4. Great story bout stickin up a store. "Hands up! Freeze, Freeze, Freeze, Freeze!"

15. What I Write - I luv da writtin n da background. Its on sum Stan shit n I think Proof had a song like that 2. Did I mention that I luv a good soul sample? Ha! This track is self explanatory, he talks bout what he writes bout.

16. Growing Up - Da sample n this track was used n Red Gone Wild. Personally, I like Redman's version better, but not a whole lotta difference.

0-20: Terrible listening experience
21-40: Maybe 1 good song
41-60: A few good songs
61-80: Half r good songs, half r weak
81-100: Great listening experience, almost all r great songs


1 word...CLASSIC! I would give this album a 95 rating. WoW, is that even high nuff? But then again, maybe Im bein bias cuz this is da kinda Hip Hop I luv. BOY...was I blown away! I had 2 listen 2 it over n over 2 soak up da entire feel. Elzhi's creative ideas n messages r great n really hit home wit me. There wasnt a bad track at all. Not 2 mention Elzhi's lyrically game is quite high n hes a very witty writer as well. When I think bout it, I havent been this excited bout an album since Blu & Exile's Below The Heavens. I think older heads r gonna appreciate this album since younger fans luv da shit on da radio, but if u r younger I would still encourage u 2 give it a listen. Basically, if ur a fan of great lyrics over soulful production, then dont even DL it...go buy The Preface.


4 Da Thieves

The first Android-powered phone

Today, T-Mobile announced the world's first Android-powered phone. This marks an important milestone in the young history of Android. It was less than a year ago, on November 5, that the Open Handset Alliance, a group of more than 30 technology and mobile companies, announced plans to create a complete mobile platform that would facilitate the development of advanced mobile applications and give users the best the web has to offer on a mobile device.

Software developers are key to driving innovation on the web, and also for mobile. That's why, over the past year, we've released several early versions of the Software Developer Kit (SDK) and worked with developers from around the world to make it better and more complete. This has culminated in today's release of the Android 1.0 SDK R1. Through the SDK, developers have unprecedented access to the hardware and software capabilities of the device, enabling them to innovate freely. More than 1,700 applications were developed as part of the Android Developer Challenge. Google engineers have also been busy developing Android applications. Many of our products (Search, Gmail, and Maps, among others) are available on a wide range of phones such as the iPhone, BlackBerry, Windows Mobile devices, and many more. Today, they're also available on Android, and you can check out the Google Mobile blog for more details.

But there's more to the Android story. Not only does it allow all applications open access to the phone's functionality; the platform itself will also be open. The Open Handset Alliance has announced its intention to open source the entire Android platform by the end of the year. Along with the other members of the Alliance, we hope that Android can provide a meaningful contribution to all players in the mobile ecosystem: the developers, the wireless carriers, the handset manufacturers, etc. Everyone will be free to adopt and adapt the technology as they see fit. By doing so, we hope that users will get better, more capable phones with powerful web browsers and access to a rich catalogue of innovative mobile applications.

Developers will soon be able to distribute their applications to real handsets through the beta version of Android Market. Handset manufacturers and wireless carriers will be able to incorporate Android innovations into their own new handsets and service offerings. And users will get better handsets and more choice. We think it's another step towards realizing the full potential of the mobile phone.

NYC transit directions have arrived

Today I'm happy to report we've taken a giant step in bringing public transit information to Google Maps. We've just added comprehensive transit info for the entire New York metro region, encompassing subway, commuter rail, bus and ferry services from the Metropolitan Transportation Authority (MTA), the Port Authority of New York and New Jersey, New Jersey Transit and the City of New York. That means this information is now at the fingertips of the more than 20 million people who live in and around New York (not to mention the millions of people who visit the region every year). The MTA is the largest transportation agency in the U.S., serving one in every three users of mass transit in the country.

Transit is a vital part of the infrastructure that makes cities run efficiently, and can help mitigate congestion, environmental concerns, and increasing energy costs. But until recently, access to that information has been more difficult than it needs to be. Even very prominent train and subway stations were often omitted entirely from maps in many cases. And as for bus lines, well, forget about it! This lead us to the fundamental goal of the Google Transit project: make public transit information as easy to find as any other geographic information.

We can only achieve this goal if we work closely with transit agencies around the globe to bring accurate and comprehensive transit information to everyone. Our role in this partnership is to bring all of this information together and make it easy to search and browse in interfaces that are simple, consistent and readily available.

Thinking about the magnitude of today's launch, I can't help but think about how far we've come towards reaching our goal. It's been nearly two years to the day since I posted about the expansion of the Google Transit trip planner (we added five more cities to our initial single-city launch in Portland, Oregon). And in that post I included some statistics about how many people lived in a city covered by our product. At the time, our coverage was 6 U.S. cities. Now we cover more than 170 cities and countries across the globe, including about 70 cities in North America and 81 in China, plus cities in Europe and Australia and national coverage of Japan, Switzerland and Austria. And the number of people served annually by agencies was at about 6 million. Now it's hard to count precisely, but the number is at least at several hundred million (wow!).

I would like to personally thank everyone at the agencies for their incredible level of enthusiasm for and commitment to the best interests of their riders.

And to the riders: have fun! I hope you like the product as much as I do, and that it helps you get out and explore the world. To learn more about transit info in New York, head to maps.google.com/nyc.

Monday, September 22, 2008

Book Search spreads its wings with new partnerships and tools

You probably know that you can use Google Book Search to search the full text of books -- and that, thanks to universal search, you can find many of these books doing a regular Google search as well.

Today, we're announcing a new set of partnerships and tools to bring even more books to the people who are looking for them. We've partnered with booksellers like Books-a-Million, Buy.com, and Borders.com to allow their customers to browse previews of books right on the retailer's website. We've also extended this functionality to libraries, publishers, and social book sites like GoodReads. And, to make sure we didn't miss anyone, we're releasing a powerful set of APIs, which make it easier for web developers and site owners to enable this functionality on their own sites, as well.

To read more, head on over to the Google Book Search blog.

Building a future that's clean and green

The Internet has had an enormous impact on people's lives around the world in the ten years since Google's founding. It has changed politics, entertainment, culture, business, health care, the environment and just about every other topic you can think of. Which got us to thinking, what's going to happen in the next ten years? How will this phenomenal technology evolve, how will we adapt, and (more importantly) how will it adapt to us? We asked ten of our top experts this very question, and during September (our 10th anniversary month) we are presenting their responses. As computer scientist Alan Kay has famously observed, the best way to predict the future is to invent it, so we will be doing our best to make good on our experts' words every day. - Karen Wickre and Alan Eagle, series editors

At Grist.org they have a saying about climate change: "A frog in water doesn't feel it boil in time. Dude, we are that frog."

It isn't very Googley to stand on the sidelines – whether the challenge involves search, apps, or clean energy. So we're working to be part of the solution. Specifically, we have embraced the challenge of developing a gigawatt of renewable electricity that is cheaper than electricity from coal – in years, not decades.(We call it RE<C. Not only is it a cool, nerdy name for the project, it breaks HTML pages everywhere.)

In ten years, we envision a cleaner, greener world -- running on wind, solar, and steam - with clean cars plugged into a clean grid. But for that vision to become real, the technologies to power it will have to be economically competitive -- otherwise they won't scale. So we are focusing much of our effort on technology innovation to drive down the costs of key renewable technologies. We are fundamentally optimists -- we believe that when innovative people focus on the right problems, they can find solutions. And when renewable energy is cheaper than fossil-based alternatives, and when plug-in hybrids are as cheap as traditional cars, they will take off in the marketplace.

Our company founders, Larry and Sergey, are engineers and when they encouraged our team to tackle this issue we knew they would prefer a technological approach. This summer, we welcomed at our Mountain View headquarters the first Google engineers dedicated exclusively to exploring the development of utility-scale clean energy at a price cheaper than coal.

But we need a thousand groups of engineers focused on developing renewable energy - not just the team we're building at Google. That means we need government to set the right incentives and regulatory environment to foster clean energy innovation and R&D. Our team is also working to advance a policy agenda that stimulates clean energy projects.

We're getting the word out about tax credits, government research funding, renewable portfolio standards, and the limitations of our current transmission grid. Our philanthropic arm is doing its part too. The climate team at Google.org is working to complement the work of our engineering team with grants and investments in clean energy projects. To date, we've invested over $45 million in breakthrough technologies like solar thermal, advanced wind, and enhanced geothermal systems.

It will take the concerted efforts of many -- but dude, we don't need to be that frog.

Foobar


iSoccer Concept

Open World Soccer


iSoccer ist und... wait... I'm English, why am I sprechen sie Deutsch? Must be Q's influence...



iSoccer is a promising project to create an arcade football game in the vein of Sensible Soccer and Football Glory. It was started in April by members of the iTeam project. It's early days but the concept (right) looks beautiful. I hope they can pull it off.



The "other" Sensi-like project is Open World Soccer (by the creators of the now discontinued Yoda Soccer project).



Fans of the genre should check out both projects and fans-with-skills (aka programmers) should contribute because an awesome little soccer game is sorely missed on the FOSS game scene.



On a more ambitious front, Open Football is alive and kicking and had a steady stream of commits over the summer. It's still in concept phase but it's not far from having the foundation to become a playable game. Trying out the SVN version is already quite interesting with quite a few different tests of the engine, although only 1 shows the signs of being a football game (you can run a player around and dribble with the ball).



Who is up for a solving a mystery? There's this game, Race Racer. It's a supposedly open source game, definitely exists, but any links of any use are dead (the forums, wiki, www.openracer.org, www.raceracer.org all down). Videos (eg1, eg2) were posted as late as October 2007. It's this promising open source game... just there's no source about? I'll donate a packet of chocolate chip cookies to whomever can get to the bottom of it.



Oooo almost forgot. There's a new Allacrost release. All the juicy gossip is on the website, hopefully this signals a recovery for the project that had somewhat stalled over the summer season.

Sunday, September 21, 2008

Now, read us in gadget form

Our corporate blog network is more than four years old now. We offer blogs about Google products and initiatives, local blogs (for 11 countries), blogs for advertisers and publishers, and a stable of blogs for developers. We hope you find the contents to be informative, timely, and, on occasion, fun.

To help you keep track of our news and updates more easily, we've created a new Blog Directory (which links from the main page on this blog) and an iGoogle gadget so you can stay current right from your dashboard. If you'd prefer to read recent posts by category, install our iGoogle blog tab (the customizable tab will load upon clicking), which will always show you the most recent blog updates by categories such as 'Open Source,' 'Mobile' or 'Publishers.' There are 16 categories, so you can pick and choose which ones to keep on your page after adding.

Software engineer Derek Collison built the gadget using the AJAX APIs. The current version is in beta; we plan to use the Language API to roll out translations for the blogs in 13 languages other than English and add new interface and navigation options. Developer Ben Lisbakken built the tab, and webmaster extraordinaire Champika Fernando built the directory with help from graphic designer Ryan Germick. A heartfelt thanks for all of their contributions in making our blog family more 'universally accessible and useful.'

The democratization of data

The Internet has had an enormous impact on people's lives around the world in the ten years since Google's founding. It has changed politics, entertainment, culture, business, health care, the environment and just about every other topic you can think of. Which got us to thinking, what's going to happen in the next ten years? How will this phenomenal technology evolve, how will we adapt, and (more importantly) how will it adapt to us? We asked ten of our top experts this very question, and during September (our 10th anniversary month) we are presenting their responses. As computer scientist Alan Kay has famously observed, the best way to predict the future is to invent it, so we will be doing our best to make good on our experts' words every day. - Karen Wickre and Alan Eagle, series editors

Information technology has enabled the "democratization of data:" information that once was available to only a select few is now available to everyone. This is particularly true for small businesses.

Fifteen years ago, only the big retailers could afford intelligent cash registers that tracked inventory and produced detailed daily reports. Nowadays cash registers are just PCs with a different user interface, and the smallest mom and pop retailer can track sales and inventory on a daily basis.

A decade ago, only the big multinational corporations could afford systems to allow for international calling, videoconferencing, and document sharing. Now startups with a handful of people can use voice over IP, video, wikis and Google Docs to share information. These technological advances have led to the rise of "micro multinationals" which can leverage creativity and talent across the globe. Even tiny companies can now have a worldwide reach.

These changes will have a profound effect on the global economy. According to the U.S. Small Business Administration, "small businesses represent 99.7 percent of all firms, they create more than half of the private nonfarm gross domestic product, and they create 60 to 80 percent of the net new jobs." Information technology has already had a huge effect on the productivity of large businesses, but the benefits from "trickle down productivity" may be even more significant.

We think that Google can play a significant role in helping small businesses utilize the power of information technology. Our search technology provides answers to questions that only companies with large research libraries could answer decades ago. Our advertising programs allow small business to sell their wares to consumers around the world, as well as providing revenue opportunities for small publishers. Google Docs provides productivity tools for remote collaboration.

Google also provides data for business intelligence that only large companies were able to afford a few years ago. For example, Google Trends can help businesses track the popularity of specific queries, enabling them to identify new business opportunities. Website Optimizer allows businesses to test different versions of a website to see which one works best. Rather than waiting a month for a sales report, businesses can instantly learn of spikes in traffic to their website using Trends for Websites. All these services are available for free, allowing even the smallest businesses to make use of these tools.

Technology available to large firms has traditionally trickled down to smaller enterprises, making it relatively easy to forecast the sorts of capabilities will become available to small businesses in the future. We just have to ask: what can big companies do now that small companies can't currently afford?
  • Today, only the largest companies can afford to hire consultants and experts. In the future, even small companies will be able to purchase on-demand expertise and other services via the Internet.
  • Today, marketing intelligence are costly reports describing data many months or years old. In the future, small businesses will have access to real-time data on market conditions.
  • Today, only the largest companies can run expensive experiments with their advertising campaigns. In the future, even small business will be able to run carefully controlled marketing experiments that will enable them to better reach their potential customers.
  • Today, only large companies can sell products in many countries. Tomorrow, businesses of any size can use online services and outsourced logistics to buy and sell in every corner of the globe.
Google will be a part of this global economy, helping both large and small companies to grow their markets and manage their information. Exciting times are ahead!

Saturday, September 20, 2008

Allen Iverson/ 40 Bars (Underground)


What? A.I. released an album? Yep, this was before David Stern decided to cut down on the "urban" influence on the NBA. Allen aka Jewels probably felt bored and decided to throw an album together, that's what I'm guessing anyways. Although I have heard good things about this album, guess I'll find out soon enough...

The Good:

1. 40 Bars- Damn... don't let the album cover throw you off, cuz this song is gritty as fuck. Like Wu-Tang gritty, not Shaquille O'Neal gritty... and did I mention that Jewels can spit fire?

2. Answer VI- I don't know any self-respecting rapper that would put an basketball commercial on their debut album. But after a good listen I noticed that it's an above average collab between Jada and Jewels. By the way I'm just wondering how Allen was able to secure all these exclusive guest features on his album.

3. Crystalized- Allen has a great ear for instrumentals, this jazzy beat illuminates the calm flow that shines throughout this track... also note that A.I. rhymes circles around both of his features, which can either be interpreted as A.I. being superhuman, or that the rap game was in shambles even in 1997.

5. Gunlow- Goddamn... another banging instrumental, and Jewels rips this track a new asshole, maybe more than one asshole... I think Cormega features here too, which proves that A.I. really is a street dude.

9. Rapin Tha Game- After skipping a few club tracks, you reach this song. And once again Allen rhymes circles around his guest feature... sounds like Lil Kim, which makes the feat less credible, but still commendable.

11. Stronjay- This is a double track, and both songs are hot. The first song displays Jewels' great storytelling, and the second track is just insane lyricism.

12. War Games- It's one of those tracks you nod your head to, but don't remember anything about it 2 minutes later.

14. Answer V- Another commercial verse, except this one is much hotter over the same instrumental.

15. Time To Build- Allen's verse is crazy sick, and almost compares to Jay's verse... Jay as in Jay-Z, who sounds awkward as fuck over this instrumental, but still turns in a fly 16.

And that'll do it. I was really surprised by this album, I thought it would be a gimmick, but A.I. can really rhyme and flow with the veterans. There are actually quite a few good tracks to check out on this album, so I would suggest a download.

0-20: Terrible listening experience
21-40: Maybe one good song
41-60: A few good songs
61-80: Half are good songs, half are weak
81-100: Great listening experience, almost all are great songs

I give this album a 85... minus the club bangers and the few weak tracks, and this album would have been a sparkling debut. In fact, I still see this album as a sparkling debut, kinda makes me wonder why Jewels ended his rap career prematurely... oh yeah, David Stern.

Download Here

Friday, September 19, 2008

The future of mobile

The Internet has had an enormous impact on people's lives around the world in the ten years since Google's founding. It has changed politics, entertainment, culture, business, health care, the environment and just about every other topic you can think of. Which got us to thinking, what's going to happen in the next ten years? How will this phenomenal technology evolve, how will we adapt, and (more importantly) how will it adapt to us? We asked ten of our top experts this very question, and during September (our 10th anniversary month) we are presenting their responses. As computer scientist Alan Kay has famously observed, the best way to predict the future is to invent it, so we will be doing our best to make good on our experts' words every day. - Karen Wickre and Alan Eagle, series editors

There are currently about 3.2 billion mobile subscribers in the world, and that number is expected to grow by at least a billion in the next few years. Today, mobile phones are more prevalent than cars (about 800 million registered vehicles in the world) and credit cards (only 1.4 billion of those). While it took 100 years for landline phones to spread to more than 80% of the countries in the world, their wireless descendants did it in 16. And fewer teens are wearing watches now because they use their phones to tell time instead (somewhere Chester Gould is wondering how he got it backwards). So it's safe to say that the mobile phone may be the most prolific consumer product ever invented.

However, have you ever considered just exactly how powerful these ubiquitous devices are? The phone that you have in your pocket, pack, or handbag is probably ten times more powerful than the PC you had on your desk only 8 or 9 years ago (assuming you even had a PC; most mobile users never have). It has a range of sensors that would do a martian lander proud: a clock, power sensor (how low is that battery?), thermometer (because batteries charge poorly at low temperatures), and light meter (to determine screen backlighting) on the more basic phones; a location sensor, accelerometer (detects vector and velocity of motion), and maybe even a compass on more advanced ones. And most importantly, it is by its very nature always connected.

Project out these trends another ten years. You will be carrying with you, 24x7 (a recent study of Chinese mobile customers showed that the majority of them sleep within a meter of their phones), a very powerful, always connected, sensor-rich device. And the cool thing is, so will everyone else. So what are you going to do with it that you aren't doing now? Here are some possibilities:

Smart alerts: Your phone will be smart about your situation and alert you when something needs your attention. This is already happening today -- eBay can text you when you've been outbid, and alert services (such as Google News) can deliver news, sports, or stock updates to you. In the future these applications will get smarter, patiently monitoring your personalized preferences (which will be stored in the network cloud) and delivering only the information you desire. One very useful scenario: your phone knows that you are heading downtown for dinner, and alerts you of transit conditions or the best places to park.

Augmented reality: Your phone uses its arsenal of sensors to understand your situation and provide you information that might be useful. For example, do you really want to know how much is that doggy in the window? Your phone, with its GPS and compass, knows what you are looking at, so it can tell you before you even ask. Plus, what breed it is and the best way to train him.

Crowd sourcing goes mainstream: Your phone is your omnipresent microphone to the world, a way to publish pictures, emails, texts, Twitters, and blog entries. When everyone else is doing the same, you have a world where people from every corner of the planet are covering their experiences in real-time. That massive amount of content gets archived, sorted, and re-deployed to other people in new and interesting ways. Ask the web for the most interesting sites in your vicinity, and your phone shows you reviews and pictures that people have uploaded of nearby attractions. Like what you see? It will send you directions on how to get there.

Sensors everywhere: Your phone knows a lot about the world around you. If you take that intelligence and combine it in the cloud with that of every other phone, we have an incredible snapshot of what is going on in the world right now. Weather updates can be based on not hundreds of sensors, but hundreds of millions. Traffic reports can be based not on helicopters and road sensors, but on the density, speed, and direction of the phones (and people) stuck in the traffic jams.

Tool for development: Your phone may be more than just a convenience, it may be your livelihood. Already, this is true for people in many parts of the world: in southern India, fishermen use text messaging to find the best markets for their daily catch, in South Africa, sugar farmers can receive text messages advising them on how much to irrigate their crops, and throughout sub-Saharan Africa entrepreneurs with mobile phones become phone operators, bringing communications to their villages. These innovations will only increase in the future, as mobile phones become the linchpin for greater economic development.

The future-proof device: Your phone will open up, as the Internet already has, so it will be easy for developers to create or improve applications and content. The ones that you care about get automatically installed on your phone. Let's say you have a piece of software on your phone to improve power management (and therefore battery life). Let's say a developer makes an improvement to the software. The update gets automatically installed on your phone, without you lifting a finger. Your phone actually gets better over time.

Safer software through trust and verification: Your phone will provide tools and information to empower you to decide what to download, what to see, and what to share. Trust is the most important currency in the always connected world, and your phone will help you stay in control of your information. You may choose to share nothing at all (the default mode), or just share certain things with certain people -- your circle of trusted friends and family. You'll make these decisions based on information you get from the service and software providers, and the collective ratings of the community as well. Your phone is like your trusted valet: it knows a lot about you, and won't disclose an iota of it without your OK.

Now, if we can just train it to do your laundry ...

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