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Wednesday, March 31, 2010

Introducing Google Ad Innovations

The principle behind the advertising products we build at Google is simple: ads are information. But the type of information that ads provide is getting more varied and inventive all the time, and as a result ads are getting more interesting, social and useful.

As advertising evolves, we want to build the tools that make it possible for marketers to connect with customers in meaningful, creative ways. We’ve found that the best way to do that is to focus on the user, test new approaches regularly and listen closely to the feedback of the advertisers using our products. To work closely with advertisers on what comes next, today we’ve launched Google Ad Innovations, where we’ll show you some of our latest ideas around advertising technologies and get your feedback.

One of the new features we’re showcasing is a set of AdWords reports, launched last week, called Search Funnels. These reports can help an advertiser understand whether there are keywords in her account that are helping to drive sales at a later date. At Google Ad Innovations, you can read more about this feature, watch a video walking you through how it works and send us your ideas on how to improve it.

If you’re interested in the future of advertising with Google, pay Ad Innovations a visit — we’ll regularly add tools and features to the site, and we hope you’ll check them out!

Argumentation Schemes (Part 2)

Here are the remaining argumentation schemes following on from the previous post.

More to chew over here.

8. Argument from Sign




9. Argument from Commitment 




10. Argument from Inconsistent Commitment




11. Direct Ad Hominem Argument




12. Circumstantial Ad Hominem




13. Argument from Verbal Classification



Tuesday, March 30, 2010

Argumentation Schemes (Part 1)

I don't know if anybody is interested in this kind of thing, but in case they are the following is based on a set of handouts I once prepared on argumentation schemes. It is based on work by the argumentation theorist Douglas Walton (taken specifically from this book). He has literally written the book on every informal fallacy out there, worth checking out.

The argumentation schemes here are what Walton calls "common presumptive arguments". A presumptive argument is, according to Walton, not based on deductive nor inductive principles. Instead, it is based on defeasible presumptions. They are far more common in argument than we might care to think, so familiarity with them is essential.

Each image provides the abstract form of the argument, an example and a set of critical questions.


1. Argument from the Position to Know


2. Appeal to Expert Opinion




3. Appeal to Popular Opinion 




4. Argument from Analogy




5. Argument from Correlation to Cause




6. Argument from Positive/Negative Consequences




7. The Slippery Slope Argument 



Our stand for digital due process

The year was 1986. A gallon of gas cost 89 cents, Paul Simon’s Graceland won the Grammy for album of the year, and the federal Electronic Communications Privacy Act (ECPA), which governs how law enforcement can access electronic data, was signed into law.

A lot has changed since 1986. Gas is now measured in dollars and Taylor Swift (born 1989) won album of the year. All the while, technology has moved at record pace. But ECPA has stayed the same. Originally designed to protect us from unwarranted government intrusion while ensuring that law enforcement had the tools necessary to protect public safety, it was written long before most people had heard of email, cell phones or the “cloud” — the term used for programs helping people store personal data like photos and documents online. As a result, ECPA has become outdated.

This is why we’re proud to help establish Digital Due Process, a coalition of technology companies, civil rights organizations and academics seeking to update ECPA to provide privacy protections to new and emerging technologies.

Specifically, we want to modernize ECPA in four ways:
  • Better protect your data stored online: The government must first get a search warrant before obtaining any private communications or documents stored online;
  • Better protect your location privacy: The government must first get a search warrant before it can track the location of your cell phone or other mobile communications device;
  • Better protect against monitoring of when and with whom you communicate: The government must demonstrate to a court that the data it seeks is relevant and material to a criminal investigation before monitoring when and with whom you communicate using email, instant messaging, text messaging, the telephone, etc.; and
  • Better protect against bulk data requests: The government must demonstrate to a court that the information it seeks is needed for a criminal investigation before it can obtain data about an entire class of users.
We also created this video to help explain ECPA and why it needs updating:



You can read more about our proposal at our coalition website. In the coming months, we’ll meet with lawmakers, law enforcement officials and others to help build support for modernizing the law.

1986 was a good year, but it’s time our laws catch up with how we live our lives today.

Around the world in 25 iGoogle themes...

One way we love to help you make iGoogle your own is with our artist and designer themes — ranging from food and fashion to games and comics. Today, we’re excited to announce a set of new themes, tailored to the world traveler in all of us. These new themes, focused on destinations all over the globe, allow you to experience beautiful landscapes, historic monuments, stunning beaches, iconic cities and other picturesque sites — right from your homepage.

To bring you this imagery, we've partnered with a few leading organizations including National Geographic Society and LIFE, who photograph some of the most breathtaking destinations on earth. Lonely Planet, UNESCO and visiteurope.com have also shared a selection of incredible images.

Here’s a quick preview of some of what you’ll find:

Hopefully, you’re as eager to try out these new themes as we are. Whether these themes remind you of one of your favorite places or allow you to experience a global destination on your homepage, we hope you enjoy them. Bon voyage!

One little bit of roguelike, One hint of click-n-point, One tiny bit of trade and then time for some things completely different

I make heavy use of YouTube and would like to know if this is an issue. Are you unable to play back YT videos? Don't you like videos and prefer more screenshots and text? Comment at the post's bottom or email me! If you do have troubles with YT video viewing, perhaps TinyOgg might save you. :) [example]

Doryen Arena is a real-time arena roguelike-like.. You buy weapons, you select and use skills, you kill and then you die. The end. :)
Note: This video is sped up by approx. factor 3 for technical reasons and does not represent actual game speed. So-orry!

Pyromancer, by the same developer, looks more fun to me, but I have not had the chance to test it yet.

Both projects are visually rather impressive. Pretty lighting and fading and moving health numbers... Both use libtcod, which is a "fast, portable and uncomplicated API for roguelike developpers providing an advanced true color console, input, and lots of other utilities frequently used in roguelikes". Yet again by the same developer. If you find interest in such specialized libraries, librtxy, a retro vector games lib, might be interesting to you as well.

What you see above is an example of how scenery images are structured for the adventure "Beasts". According to the project's French-language wiki [EN translation] the project uses the proprietary American Girl Scouts engine.

I would be glad if someone offered to program the game using something more open, but it is great to have a good-looking adventure developed in a foss manner. The license is WTFPL.

Note: this video might spoil you the experience of exploring the game! Play it instead.

Spice Trade is a trade-travel-explore and live-a-life game with wonderful graphics and music. You take the role of a young Baghdad farmer and have a life to master. Agriculture and hard work, religion and cult, trade and travel: these are your means of progressing. Marriage, supernatural encounters, fame and money are to achieve but there is probably much more which I haven't noticed yet.

The game has a beautiful point-and-click adventure and management interface, multiple-choice dialog and map travel. Unfortunately, there are some interface issues. Often it is not clear how much you pay for a transaction. At the start you have to pay attention and not skip the first dialog (which cannot be re-shown in a game) to know what the starting options are.

Many actions, especially "work" and "sleep" are accompanied by an animation, that takes way too long. On the other hand these drawbacks enforce a calm game style and serve as punishment for boring game play. Explanation: It is most effective to work in the harbor, as you get very much silver/day, but the animation steals much real time. Farming on the other hand is hardly profitable, but the accompanying animation is very short. The conclusion is that both forms of gaining riches are boring and that instead the player should only use these forms of earning money to be able to engage in travel and trade. That is, only if you do not like the player character to have a slow and calm life of course.

There is also battle in the game (it plays a minor role) and battle is very quick, so the feel is 'right' - boring activities bore you, because you have to wait for animations to finish, dangerous action has no waiting time.

There is at least one dangerous bug in the game. I recommend you to save the game each time before you talk to the doctor. Under certain circumstances, choosing a specific dialog tree path will result in not being able to say anything or close the dialog. So save often. :)

I have trouble with the audio system of the game, my solution was to mute it and instead play the wonderful music using a media player.

Knights is a multiplayer (there is a singleplayer mode) 2D dungeon game, in which the players have to fulfill one of many possible quests. The default is: find three gems and leave the dungeon.

I have so far only tried the tutorial level and imagine it would be great fun to play against a human player. An AI enemy would be nice too. As far as I understand, there is no such thing as of now.

It has nice graphics, effective sounds, a impressive and simple but at first confusing user interface (press-hold direction keys to execute context-sensitive actions).

Also: the following command might save you some confusion: './knights -d knights_data/'. If you care about licenses, this thread reveals a little about the content's.

Qonk is a minimal invade-all-planets time-is-the-only-resource RTS. Last developer activity was nearly 1000 days ago but latest SVN is stable. Qonk is a beautiful time waster.

Cuby is a very pleasant-looking and -sounding puzzle game and it has nothing to do with lame rubik's cubes! Cuby uses the Raydium engine, which has a weird build system. This post will aid you in your quest of compiling it well, if compiling is required.

WARNING: MUSIC!
Dusted's Wizznic! was introduced at our forums. It is a nice small puzzle game, a clone of Puzznic for Gp2X Wiz, Linux and Win. Contributors should be able to add levels and themes easily.

If you like this game's visual or controls style, you have to check out Dusted's other games: SDL-Ball and OldSkoolGravityGame.

Ethanon is a quite amazing 2D (I repeat, 2D) game engine in development. No Linux version yet but porting will become a priority sooner or later. You can discuss the engine in this thread or on their google group.

Blockling is a puzzle game with cute pixel art gfx and retro sounds. "You are a young blockling who must stack blocks to reach the exit in successive levels!"

Monday, March 29, 2010

Blogging Tips on how to Improve your Blogs

 Here are some 5 Minute Blogging tips that will be of great help to you all I found them while I was Blog Hoppin at  http://freshblogger.com/  and I invite you all to visit this site if you want to learn these great Blogging tips.                                                                                                                                                                     5 Minute How To: Find a Blogging Job If you’re curious about what it might take to get a paying job as a blogger, this post has some good information for you.


5 Minute How To: Redirect From a WWW Domain I found it necessary when moving my blog to redirect my old pages to the new ones, so that readers (and Google) could find me.

5 Minute How To: Improve Your Alexa Rank Alexa Rank is important for a few reasons, not least of them is the impact on the pricing of your Text Link Ads (aff).

Be Sure to Leave Your Comments! Also be sure to subscribe to my feeds http://feeds.feedburner.com/dotblogger and Follow Me on Googles Friends connection Recommend @lilruth to @MrTweet on Twitter....VOTE FOR ME at http://bloginterviewer.com/animals/dogcents-ruth

Improved chat for iGoogle and orkut

Have you ever wanted to quickly send a file to a friend who's online? Now you can share pictures, documents and other files directly with your friends while chatting in iGoogle and orkut, without having to switch to email to send the file as an attachment. File transfer works directly in the browser so you don't need to install anything. Just start a conversation with a friend and click “Send a file...” in the “Actions” menu. After you select a file, your friend will be asked if they want to accept the transfer. You can learn more on the Google Talkabout Blog.


You might have noticed that we recently gave iGoogle and orkut chat a face lift. Several tools now have a new home at the top of the chat window. From the new toolbar, you can click the blue camera and phone icons to start video and voice chats with your friends or the group chat icon to add additional friends to a text chat. If you've never used video or voice chat before, all you need is a webcam and microphone attached to your computer and a small plugin application available for free at www.google.com/chat/video.

We're working to bring file transfer and the new toolbar to Gmail too. In the meantime, you can continue to access voice, video and group chat in Gmail from the “Video and More” menu in a chat window.

Weaver: Magic FPS, OpenArena 0.8.5, Evidyon, Code Summers and web findings

Weaver

Weaver [introduction] is an objective-based ("invade checkpoints") team fps with a simple gesture sequence spell casting system. It uses the XreaL engine and is currently in an early development stage. Maps are under construction and a few spells are in place. Code is GPL-licensed, "Media will aim to use Creative Commons licenses."
Weaver concept art

Weaver's current spellcasting interface (Goethe's color wheel [1] ;) )

The level work I was able to witness is impressive. TRaK is the designer, which explains it.

Strolling in bow_block of Weaver - http://www.youtube.com/watch?v=Bh5NQ1iT3Gg

Weaver's introduction includes a simple game design document. Compilation instructions are located here, communication happens over forum and IRC.

OpenArena 0.8.5

OpenArena has a new website look and a new patch release. It provides new or improved weapon effects, player skins, menu UI (video, compare to old), icons...
OA 0.8.1 icons

OA 0.8.5 icons

...and maps. For example:
OA 0.8.5 Botmatch DM on am_underworks2 - http://www.youtube.com/watch?v=mIrzGKL3zcg

Even though OpenArena is supposed to be a freely licensed Quake3 clone (with an anime theme) it also adds new weapons and game modes. I recently tested some of them, for example the Overload game mode, in which you have to destroy the enemy's base crystal:
OA 0.8.5 Overload on ps9ctf - http://www.youtube.com/watch?v=g1Cpfldgsso

Evidyon

The Evidyon MMORPG's developer expressed their interest for making the game run on Linux and finds it to be relatively simple task. More info in this thread.

Don't have much to add to that. I'm glad to hear that it's possible and I hope that somebody will want to take such a programming job. Here's the latest gameplay video of the game to make completing this task more desirable: :)

Evidyon Town Guards - http://www.youtube.com/watch?v=DpWcCH6Td0Q

Google and Ruby Summers of Code

Battle for Wesnoth, Blender, Crystal Space, FreedroidRPG, Thousand Parsec, Tux4Kids and WorldForge take part in GoogleStudentsOpenCash.

EDIT: I was just informed, that NeL will share WorldForge's GSoC permission.

By accident (I wanted to get on the Rigs of Rods IRC channel but found myself on a ruby one) I discovered the existence of the RubyStudentsOpenCash. Any FOSS game projects besides Rubygame that could benefit from this? :)

And.. some websites


Blendswap, the new blender file sharing site will probably use CC0, BY and BY-SA as available licenses [2] and that makes me glad..



I discovered SampleSwap (via this post), which has a CC-licensed music category. It is impossible to filter by license (non-free CC flavors are supported), but at least it is easy to identify it, if you care about the terms. It uses yahoo's handy proprietary flash audio player and lists individual tracks instead of the ancient album-model that Jamendo chose. This makes it much nicer to browse for me.


Last bit of info: GameBoom is a site that wants to bring foss games to the people. It tries to do so not by covering only foss games but by allowing gratis games, while promoting the free as in freedom ones.

They are looking for bloggers/game reviewers, so if you are not on a strict foss diet, maybe there's a game you would like to introduce over there? Always remember though, that guest posts are welcome on this blog as well. ;) Just contact us via forum, irc or email (I'm sure you'll be able to find the links up there :) ).

EDIT: Remember GameJolt, another games-thing, where open source games are given attention.

Hume on Morality (Part 1): Historical Background

This post is part of my series on Hume's moral philosophy. The series works from the article "The Foundations of Morality in Hume's Treatise" by David Fate Norton in the Cambridge Companion to Hume. For an index, see here.

As noted in the index, this series looks at Hume's answers to the questions of moral ontology and moral epistemology. Hume's answers fit within the context of certain trends in late 17th, early 18th century philosophy. In this opening post, we will examine these trends.

This entails a quick summary of the moral theories of four dead, white European males: Samuel Clarke, Anthony Ashley Cooper (3rd Earl of Shaftesbury), Bernard Mandeville, and Francis Hutcheson.

Those of you who are averse to intellectual history should still find this pretty interesting (particularly since it shows how little has changed in this area).



1. Samuel Clarke
Clarke stakes out a fairly standard theistic/natural law position on the foundations of morality. To Clarke, every contingent ontological entity (such as a human beings) owes its existence to a necessary, unchanging, infinite, and personal being. This being is perfectly good and just.

All created beings have essential and eternal differences in their properties and attributes. These differences make some actions morally right and some morally wrong. To put it another way, there is a direct correspondence between moral goodness and our essential nature.

We come to know about these moral distinctions through the operations of our reason. In much the same way that we come to appreciate scientific and mathematical principles. The only difference is that we can voluntarily accept or reject moral distinctions. We cannot do the same for mathematical or scientific principles. For example, it would be impossible to deny the truth of "1+1=2".

That said, Clarke argued that although we can reject moral truths, it would be absurd to do so: we would know that we were doing something irrational.



2. Anthony Ashley Cooper (3rd Earl of Shaftesbury)
Shaftesbury's moral theory begins in a similar vein to that of Clarke. He makes an appeal to something called the "frame of nature", which is the systematic interconnection of every living thing. Each living thing has an appropriate locus within this frame. They do good by sticking to this locus; they do bad by trying to upset the applecart.

A more interesting aspect of Shaftesbury's work was his analysis of virtue and vice. The virtuous act, he argued, was more than simply a positive contribution to the welfare of others: it was an act that was the product of a rationally determined motivation to do good.

For example, suppose a man threw some bread out of the window of his car because he wished to despoil some aesthetically pleasing landscape. Unbeknownst to him, the bread is taken and eaten by a homeless and destitute beggar. Contrast this with a man who willing gives a loaf of bread to the beggar in the hope that it will be of some comfort to him. Although both acts have the same consequence, to which would the term "virtuous" more appropriately attach? I suspect we all know the answer to that.

Shaftesbury was deeply critical of the influential moral and political theorists Thomas Hobbes and John Locke. He felt that both men tried, in their theories, to eliminate true virtue. Hobbes did this by reducing all supposedly virtuous acts to self-interested acts that were performed for mutual advantage. Locke was more subtle but committing the same mistake as Hobbes by concluding that virtue was a product of cultural convention.




3. Bernard Mandeville
Alas, I could not find a picture of Bernard Mandeville but the above is a facsimile of the title page of his most famous work The Fable of the Bees. Mandeville's key argument was that morality was a sham. An artificial system of thought, foisted upon us in order to prevent us from following our true self-interests.

Mandeville agrees with Shaftesbury: the virtuous act is the product of a rational motivation to do good. He simply thinks that a close examination of human action reveals that such motivations do not exist. Indeed, on closer inspection we find that all actions stem from passions (anger, pride, fear, happiness, pity etc.); and that all passions are self-interested. It just so happens that some passions benefit the public.

But if Mandeville's analysis is correct, a question arises: whence all this talk of virtue? Mandeville answers with an inventors story (we might put evolutionary just-so stories in a similar class these days). Simply described, the governor's of society worked out that there were not enough tangible material resources available to reward all people for their good acts or to punish people for bad acts. So they substituted intangible rewards and punishments, i.e. moral flattery and moral condemnation.

These intangible rewards and punishments are not in our interest, but we have been duped into thinking that they are.


4. Francis Hutcheson
The final member of the pre-Hume quartet, Francis Hutcheson, tried to defend Shaftesbury from Mandeville's attack. He argued, contra Mandeville, that some human activities clearly testify to the reality of virtue. For example:
  • The moral approval and disapproval of people who are dead. (This can't be done in self-interest since these people cannot improve our lot in life).
  • The fact that we assess someone's motive irrespective of how their actions may have affected us.
  • The fact that although we can bribed to perform a morally vicious action, we cannot be bribed into think such an action is virtuous.
Thinking that reality of virtue is well-established, Hutcheson proceeds to the following question: what feature of human nature needs to be presupposed in order to explain virtue? It is at this point that Hutcheson rubs up against modern theories of evolved moral instincts.

Hutcheson argues that there must be a moral sense with volitional and cognitive components. On the volitional side, the moral sense motivates us to perform our actions with general benevolence and desire for the happiness of others. On the cognitive side, the moral sense allows us to discriminate between the motivations of other people.

It is important to note that Hutcheson did not feel he was reducing virtue and vice to a set of feelings produced by a moral sense. On the contrary, he thought the moral sense was responding to objective, observer-independent moral properties.

Hume, as we shall see in the remainder of this series, begged to differ.

Sunday, March 28, 2010

SCOURGE2: first steps

SCOURGE2 development has started. It uses jME and LWJGL. Easy portability is the promise (low-level-of-detail SCOURGE2 version on Android anyone?).

All you can do in the latest Subversion revision is walk around on an island:
SCOURGE2 early alpha - http://www.youtube.com/watch?v=3go1axCwCoI

One great thing about SCOURGE2: it's not called S.C.O.U.R.G.E.2! ;)

I took this opportunity to record some S.C.O.U.R.G.E. gameplay. The first fight starts at ⅔ of the video.
Scourge gameplay (downloadable if you login on Viddler.)

I like the game very much: many items, many fights, not too hard, leveling, skills and missions. I did not progress far, but as far as I got it appeared to be a solid slash-and-hack RPG!

At my first attempts of playing the game I was confused by having a vast amount of hire-able NPCs and items lying around in the game start area and I had troubles finding out how to get started with the action (get a mission and bash some monsters), so there is a slight entry hurdle.

Another problem is that the mouse-to-game-objects interaction of S.C.O.U.R.G.E. is very sludgy: I find it hard to aim at items and enemies, often I'm not sure if my next click will cause my character to move or to attack, often the cursor is above an object but the object is not highlighted. Camera control is also a bit painful, the rotation speed is overly sensitive and in battle, the camera jumps instantly to active characters instead of a quick but smooth sliding camera movement. I of course hope that transporting content and gameplay to the new engine will be trivial and that the new engine will bring smooth controls.

To those more experienced with the game: how far did you get in the storyline? How far *can* you progress?

Saturday, March 27, 2010

Hume on Morality (Index)


I've already done one series covering Hume's arguments on religion. One thing that disappointed me when writing up that series was the insufficient attention it paid to Hume's moral philosophy. This series tries to fill the gap.

As with my series on Hume's religious philosophy, I am going to work off an article in the excellent Cambridge Companion to Hume. On this occasion my chosen article is "The Foundations of Morality in Hume's Treatise" by David Fate Norton.

This article covers Hume's contributions to the contemporary (i.e. 18th C) debate on moral ontology and epistemology. In other words, it deals with Hume's attempt to answer the following questions:

  • What features of the natural world do our judgements of right and wrong actually reflect? Do they reflect principles that are woven into the fabric of reality or do they merely reflect our own self-interests and prejudices?
  • Which of our cognitive faculties (Reason or Emotion) enable us to grasp these moral distinctions?
These questions continue to befuddle us to this day. And we can see in contemporary debates in metaethics the lasting influence of Hume. This series will help to show why Hume's views were so influential.

This index will grow as I work my way through the article.

Index

Maitzen on Morality and Atheism (Index)




I have now covered three of Stephen Maitzen's articles on morality and atheism. So I think it is worth providing an index for ease of reference.


Index


1. Maitzen on Morality and Skeptical Theism

2. Maitzen on Ordinary Morality and Atheism

Xonotic - Nexuiz the Free

The first piece of news is that console Nexuiz will be re-written from scratch, because some coders decided against giving permission for a proprietary port (Slashdot , interview). This means no code contributions to Nexuiz.

Secondly, Nexuiz has been forked under the name Xonotic. Because philosophy, because management, because change.

I can't complain! Git repository instead of Subversion, no more tikiwiki (I hope) finally a feed for news (has been added to our Planet)! Open management and content enhancements are on the list of plans and promises, perhaps a little too much even, which led to the creation of a critical thread on our forums.

I have had the pleasure to test the warpzone/visible-portal feature (which is available in Nexuiz' SVN as well):


youtube-dl: http://www.youtube.com/watch?v=qb4zk-31sVU

Currently, instructions to get Xonotic (using git) are here. Compilation is easy and right now the game starts using "./all run -nexuiz".

If you want to get involved, get on their forums and/or get on their IRC! The website is still in development, a public wiki is in the works.

So what do you think about the fork? I understand the "divided we are weaker" point, but console Nexuiz has caused much confusion and a new project (Xonotic) seems like a clear cut and new hope™. Also.. "Xonotic" sounds slightly better than "Nexuiz" in my most humble ears. :)

Friday, March 26, 2010

This week in search 3/26/10

This is one of a regular series of posts on search experience updates. Look for the label This week in search and subscribe to the series. - Ed.

This week we're highlighting a few recent internationalization projects, as well as some improvements to the way you conduct your searches. Here's a summary.

Improved Google Suggest interface & internationalization
In 2008, we launched Google Suggest to help you formulate queries, reduce spelling errors and save keystrokes. Since then, we've made a number of visual changes to Suggest for English-speaking users of google.com, including:
  • Boldface search suggestions to make it faster to scan the list of suggestions and find what you're looking for
  • Adding the "Google Search" and "I'm Feeling Lucky" buttons to the box so they're still accessible even when the Suggest box is open
  • Removing the result counts, which previewed the number of results for each search, to simplify your experience
Given the popularity of these changes, we've just rolled them out in 50 languages across all 170 domains where Google Suggest is available. No matter where you are, we hope you find that Suggest is now faster and easier to use.



Real-time search in more languages
As you've probably noticed, our search results page for Google.com in English now includes a dynamic stream of real-time content from popular sites like Facebook, FriendFeed, Jaiku, Identi.ca, MySpace and Twitter. Since we launched real-time search, we've continued to make significant improvements in the relevance technology. As of today, real-time search is available in 40 languages. Now when you're visiting family in Puerto Rico, or if you speak German and live in Switzerland, you'll be able to see live updates from people on these popular sites as well as news headlines and blog posts published just seconds before.

Refinements for local searches
Whether you're looking for info close to home or while you're traveling, it's now easier to find things to do in the cities you're searching for on Google. Now when you search for a city name, we'll show you popular query refinements for places in those cities. We've found that people like to explore several places during a trip, so when we show one point of interest, we'll also show you related points of interest. For instance, if you're looking for food or a place to stay, you'll also see some of the top category and neighborhood refinements to help you choose a place. This new feature will be rolling out over the next couple days for 200 U.S. cities, and in the coming weeks we'll expand coverage to more cities internationally.

Example searches: [maui], [pikes place market] and [restaurants berkeley california]


Lists in Bookmarks
This week we introduced lists in Google Bookmarks, an experimental feature that helps you easily share sites with friends. With lists, you can sort and categorize your Google Bookmarks or starred search results. Once you've created a list, you can share it with specific friends or make it publicly visible and searchable (lists are private by default). Based on the content of your list, we'll also generate suggestions for related links, so you can discover more helpful info related to a list you're already building. We’re launching lists as an experimental feature, and it is available at www.google.com/bookmarks or by clicking the "Starred results" link on your search results page. From there, select the links you want to share and click “Copy to list.”

Example lists: [welcome to lists] and [seattle sites]


Thanks for reading, and stay tuned for more search improvements next week.

Tomorrow night, turn off your lights!

Tomorrow from 8:30 to 9:30pm local time, hundreds of millions of people around the world will switch off their lights and participate in Earth Hour, the largest climate awareness event ever held. As climate change will effect people on every continent, we think a united, global call for action to address the problem is needed.



At Google we’re working hard to be part of the solution for the climate crisis. A first step was pledging to be a carbon neutral company. Our web-based services run in some of the world’s most efficient data centers, we deploy renewable energy where viable, and we buy high-quality carbon offsets to address the emissions we can’t otherwise eliminate.

Even with these efforts, however, there remains an urgent need for clean, affordable electricity. To that end we have a team of engineers working to develop technology breakthroughs that will help make carbon-free electricity an economically viable alternative to electricity from coal.

We’re also putting our experience with organizing information to work, so we can enable others to do projects in the sustainable space. We recently announced, for example, Earth Engine, a computational platform that enables global-scale monitoring and measurement of changes in the Earth’s forests. And we’re working with our peers through Climate Savers Computing to cut the power used by computers in half.

We also want to help you achieve your personal energy reduction targets. Most people don’t know their own direct energy footprint, so we launched Google PowerMeter to give detailed, near real-time information about home energy usage. We also like to encourage everyone to set their computer’s power management to avoid wasting electricity when it’s not being used.

It’s tools like Google PowerMeter that my parents wish they had years ago when I was a teenager and living under their roof. They were often exasperated to find the lights on in rooms I’d just left, and it took years for them to convince me that I could choose something to eat without standing in front of the fridge with the door wide open. The point is, I had to learn to become a steward of the environment. We can help many more people take steps toward better care of the environment, and make that learning curve easier to climb.

Turning off the lights won’t solve the climate crisis, but it’s a start. Earth Hour gives individuals a simple, meaningful way to participate in a global call for change. As U.N. Secretary-General Ban Ki-moon stated, “Earth Hour is a way for the citizens of the world to send a clear message — they want action on climate change.”

So I hope you’ll gather your friends and family and join me, and hundreds of millions of others, in turning off the lights. And please include the light in the fridge.

Google Apps highlights — 3/26/2010

This is part of a regular series of Google Apps updates that we post every couple of weeks. Look for the label "Google Apps highlights" and subscribe to the series. - Ed.

We've been busy over the last couple weeks launching updates to make Google Apps more useful, whether you use Google Apps at work, at school or at home.

Smart Rescheduler Lab in Google Calendar
If you’ve ever tried to schedule time with a group of people who have packed agendas, you know how hard it can be to find a good meeting time that works for everyone. With the Smart Rescheduler, Google Calendar can sift through the details for you. When you need to reschedule an appointment, Smart Rescheduler quickly compares people’s calendars and ranks potential meeting times based on criteria like attendees, schedule complexity, conference rooms, and time zones. You can enable Smart Rescheduler by going to “Labs” under “Settings” in Google Calendar.


Suspicious account activity alerts
To help keep Gmail users and the data in their accounts safer, on Wednesday we launched a new security feature to alert you if our systems detect suspicious activity in your account. When something unusual is identified, you’ll see a warning notification near the top of your inbox. You can choose to view a log of recent activity, and if it looks like your account has been compromised, you can change your password immediately. (And while we’re on the topic of security, we encourage you to brush up on our tips to keep your account safer.) We know that security is also a top priority for businesses and schools, and we plan to bring this feature to Google Apps customers once we have gathered and incorporated their feedback.


Contact delegation
Businesses using Google Apps can use a feature called email delegation, which lets employees appoint delegates who are allowed to read, send and manage email on their behalf. For example, this allows executive assistants to handle email for their managers. As of last Monday, delegates can also access and manage contacts. Now, a delegate can pick contacts from the manager’s contact list when composing a message on behalf of the manager, and keep the manager’s contacts up-to-date.

Google Apps Migration for Microsoft® Exchange
Millions of companies and schools have switched to Google Apps, and we hope to help millions more “go Google” in the near future. To make the transition as smooth as possible, we’ve released Google Apps Migration for Microsoft® Exchange, a server-to-server migration utility that brings email, contacts and calendar data from a legacy Microsoft® Exchange system to Google Apps. This makes the transition more seamless for employees, faculty and students. When they sign in to Google Apps, they’ll see the messages, contact information and calendar appointments from the old system right in Gmail and Google Calendar.

Who’s gone Google?
The number of businesses and other organizations using Google Apps continues to shoot up, and we hit another big milestone by crossing the 25 million user mark. Among those are the 7,000 employees at Konica Minolta, who are using Google Apps to help the company move fast and be more productive.

We’re excited to welcome another string of schools and universities too, including the University of Arkansas at Little Rock and the College of William and Mary. Marshall University has a particularly great story: their technology group challenged themselves to deploy Google Apps to over 50,000 students in less than 24 hours – quite a feat when it typically takes large organizations months or even years to make major technology changes. We hope Marshall’s nimble approach inspires others to make the switch!

I hope you're enjoying the latest round of new features, whether you're using Google Apps with friends and family, with colleagues or with classmates. And don’t forget, you can always check the Google Apps Blog for more details and the latest news in this area.

Next steps for our experimental fiber network

Since we announced our plans to build experimental, ultra high-speed broadband networks, the response from communities and individuals has been tremendous and creative. With just a few hours left before our submission deadline, we've received more than 600 community responses to our request for information (RFI), and more than 190,000 responses from individuals (we'll post an update with the final numbers later tonight). We've seen cities rename themselves, great YouTube videos, public rallies and hundreds of grassroots Facebook groups come to life, all with the goal of bringing ultra high-speed broadband to their communities.


We're thrilled to see this kind of excitement, and we want to humbly thank each and every community and individual for taking the time to participate. This enthusiasm is much bigger than Google and our experimental network. If one message has come through loud and clear, it's this: people across the country are hungry for better and faster Internet access.

So what's next? Over the coming months, we'll be reviewing the responses to determine where to build. As we narrow down our choices, we'll be conducting site visits, meeting with local officials and consulting with third-party organizations. Based on a rigorous review of the data, we will announce our target community or communities by the end of the year.

Of course, we're not going to be able to build in every interested community — our plan is to reach a total of at least 50,000 and potentially up to 500,000 people with this experiment. Wherever we decide to build, we hope to learn lessons that will help improve Internet access everywhere. After all, you shouldn't have to jump into frozen lakes and shark tanks to get ultra high-speed broadband.

Thanks again to all the communities and citizens that submitted a response. We feel the love, and we're honored by your interest.

Update at 5:26pm: The response deadline has now passed. We've received more than 1,100 community responses and more than 194,000 responses from individuals. This map displays where the responses were concentrated as of 1:30pm PT. Each small dot represents a government response, and each large dot represents locations where more than 1,000 residents submitted a nomination. We plan to share a complete list of government responses and an updated map soon.


Update April 15: We've had a chance to parse the list of government response to eliminate additional spam and redundancy. You can find the complete list of government responses on our request for information website. We have also updated the map to reflect the complete list of submissions.

Thursday, March 25, 2010

Dead to Rights: Retribution Third Person Games

Dead to Rights: Retribution Third Person GamesDead to Rights: Retribution Third Person Games
Dead to Rights: Retribution for GamesDead to Rights: Retribution for Games
Dead to Rights: Retribution Video GamesDead to Rights: Retribution Video Games

Wednesday, March 24, 2010

Display advertising: towards creativity without limits

This is the second post in our series on the future of display advertising. Today, Neal Mohan looks at how new technology can power creativity in the years ahead - Ed.

Imagine you own a popular coffee chain in Denver that you want to promote. On Monday afternoon, it’s warm and 80 degrees in the city. You run a display ad campaign online that offers Denverites a discount coupon for an iced cold latte, with a searchable map embedded in the ad to show local branches, and a real-time feed from people who have tweeted publicly about your newest flavor. That evening, a cold front rolls over the Rockies. Your ad automatically and dynamically adjusts to present a photo of a hot, steaming cup of hot chocolate in front of a warm fireplace, together with a home delivery number and an offer of free marshmallows.

Creative? Absolutely. Impossible? Hardly. You can do this today using technology from Teracent that we’re working to roll out for our clients who advertise on the Google Content Network or who use DoubleClick Rich Media.

There’s no doubt that advertisers today are increasingly seeking to run campaigns that are highly measurable and relevant to users. That’s one of the benefits of advertising on the Internet. But great ad campaigns are about more than clicks or numbers. The best campaigns are so memorable and effective because they make an emotional bond with us. The very best can engage us, move us and make us feel a connection with the brand that’s being promoted. That’s the real creative genius of advertising.

We traditionally think of TV as the most creative advertising media. But display advertising has the promise of a couple of things that even TV doesn't have — the ability to dynamically customize ads in infinite ways and the opportunity to enable a true two-way interaction and dialogue with users.

Here are some examples of how creative ads have been used to drive engagement and deliver great results:
  • An award-winning rich media ad that was created by Euro RSCG for the new Volvo XC60. In addition to an interactive game, photos and gallery, it incorporated a Twitter feed from the New York Auto show. In just three days, the campaign garnered 170 million impressions, 50,000 clicks and 17,000 hours of brand engagement. No other type of advertising format could have come close in driving this type of conversation with a brand's potential customers.
  • A great campaign for Harley Davidson, created by the agency Overdrive. This ad functions almost like a website — with interactive video, Twitter and Facebook Share functionality, as it invites people to send a "Tribute to the Troops" for Veteran's Day. Over 280,000 people clicked to watch the video embedded in the ads and more than 18,000 Tributes were sent to troops from this campaign.

Some in our industry have asked why we aren’t seeing more creative display ad campaigns like these. In our view, it’s definitely not because of a lack of creativity or an unwillingness to experiment. The problem to date has been the lack of tools and technologies necessary to do this at scale across the Internet.

It takes hard work to create, serve and measure the impact of these ads. Under the hood, there’s a lot of technology that needs to come together for them to work seamlessly. Take the Harley Davidson ad: It contains dozens of complex creative elements, integrations with various technologies like Flash, numerous APIs, Twitter and Facebook, and multiple parties involved in its creation and delivery — from the creative agency, to teams at Google, through to the ad operations teams at the publisher. You could spend hundreds or thousands of hours building out creative concepts and ads like this, but ultimately only run them on a few sites because the customization takes so much time to implement across the web.

We believe that technology, by streamlining and eliminating some of the hard work involved, and by offering new creative possibilities, can be a great enabler of more creative ads.

What if it were seamless to serve and run highly creative ad units — not just on one site, but on thousands of sites, and also in videos and on mobile phones? What if it were simpler to incorporate social features in the ad creative itself — such as letting people endorse and spread particular ads or campaigns to their friends? What if you could serve video ads that included simple tools in the ad creative itself that allowed users to easily make their own mashups of your ad, and post and share them with friends?

And what if you could make a few different creative elements for an ad, and then have them dynamically chosen, depending on factors like where the ad’s shown, product availability, time of day and any other variable you choose — just like the coffee ad I mentioned at the start? That way, agencies and advertisers would be able to spend their time building out their creative concepts and ads, and technology can multiply the impact by running it on thousands of sites with millions of variations for every website and user.

Technology is evolving rapidly and will help facilitate all of this in the months and years ahead. What about imagining what might be possible on your phone in a few years? Let’s say you're walking down the street, using an augmented reality app on your mobile phone to see what's interesting around you. In your viewfinder, you see a billboard for a great product — basketball shoes. Using image recognition, the app could recognize that it's a billboard for a particular shoe brand, show an expandable ad for that brand, let you choose to watch a video of one of their shoes in action, display all the nearest stores on an accompanying map, and include a way for you to order a shoe and pick it up on your way home from work.

That’s just one example of what one day will be possible in the world of display advertising. It’s the goal of our display advertising efforts to produce the tools and technologies to allow for this type of unbridled creativity at a grand scale.

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