Personally speaking

Posted by Sep Kamvar, Engineering Lead for Personalization, and Marissa Mayer, VP Search & User Experience

Google's goal has always been to give you exactly the information you want right when you want it. With the growth of the Internet and all the new information coming online every day, this might sound hard.

We're constantly trying to improve the quality of your search results. One of the ways we're tackling this is by personalizing your search experience. After all, you're the only one who actually knows what you're really looking for.

We have two main ways of personalizing your Google experience. First, you can customize products and services like the Google Personalized Homepage. Personalizing your homepage gives you the at-a-glance information that you care about—such as your latest Gmail messages, news headlines, or to-do list—right at your fingertips, just the way you want it.

Second, we offer automatic personalization through things like personalized search and recommendations. Our goal with these types of technologies is to make your Google search experience better based on what we know about your preferences, without you having to do any extra work.

Today, we're taking another step toward making personalization more available to you by combining these two into a single signed-in experience. Now, when you're signed in, you'll have access to a personalized Google—one that combines personalized search results and a personalized homepage.

Keep in mind that personalization is subtle—at first you may not notice any difference. But over time, as the search engine learns your preferences, you'll see it. For example, I (Sep) am an avid Miami Dolphins fan (no joke). Searching for [dolphins] gives me info about my favorite football team, while a marine biologist colleague gets more information about her salt-water friends.

If you don't want to see personalized results, just sign out of your Google Account. After all, the goal is to give you what you want when you want it. So give it a whirl and let us know what you think.