Homes, not just homepages

Posted by Ethan Russell, Product Manager

More than ever, home buyers are starting their search online, and we want to make it easier for every one of you to find the home of your dreams. Searching on Google for Seattle real estate or homes for sale in San Diego prompts you to enter a location and choose whether you want to buy or rent.* After clicking "Go," you can see the individual homes that Google has indexed, provided by our partners and culled from the web. When you want more information on a particular home, you can click straight through to the source of the listing—no detail pages or sign-up forms get in the way. And when Google gets the same listing from multiple sources, we show links to all the data providers and websites, ranked according to many factors including, but not limited to, the quality and comprehensiveness of the data.

If you're a real estate professional, making your listings searchable on Google is simple and completely free. We don't charge for photos or offer "featured listings." We believe that buyers just want to see the home that fits them best and that providers shouldn't have to pay to show it to them. We don't sell houses, deal with agents' compensation, or charge for leads. Our business is helping people find the information they're looking for—when you have it, we send them directly to you. We have a bunch of different upload options tailored to how technical your organization wants to be. These options and our listing removal tools are designed to ensure that content providers maintain control over their data. If you have ideas or feedback for us, please contribute via our Google Group.

Update: *Currently, there is a country restriction on these searches. For example, Seattle searches will only return results for users in the U.S. We're exploring ways to expand this.