Many advertising programs still place significant weight on Alexa rank. Naturally if you are part of any of these programs you will want to improve your rank to maximize your earnings. Or if you’re like me you do it for the pleasure of seeing your rank improve.
The three most common and effective ways of improving your Alexa Rank are the widget, the toolbar, and redirects. However there is another way to improve your rank that I haven’t seen discussed.
First, this is the explanation the Alexa FAQ gives for how rank is determined:
A site’s ranking is based on a combined measure of reach and pageviews. Reach is determined by the number of unique Alexa users who visit a site on a given day. Pageviews are the total number of Alexa user URL requests for a site. However, multiple requests for the same URL on the same day by the same user are counted as a single pageview.
I had always assumed Alexa rank was based purely on unique visits, but it would appear pageviews are also a significant factor.
Sunday, June 22, 2008
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