Non-profit gives itself a Google makeover

Back in May, we introduced a site called Google for Non-Profits, to showcase the tools organizations can use to raise funds and collaborate easily and efficiently. These tools, we hoped, would enable non-profits to focus less on creaky email systems or lost documents -- and more on their missions.

For at least one non-profit, this was old news. Months before we unveiled our non-profit site, Marianne Clauw, who chairs CASA Washtenaw, an organization pairing volunteers with children in the local court system -- learned about Google products through an employee in our Ann Arbor office. With a website that she now compares to a "dusty storefront" and data sitting in a "scarily unsecure, un-backed up" state, she remembers, "I could see right away that we needed to switch to Google services."

Clauw and her colleague Ferlie Yruma used Google Page Creator (now Google Sites) to develop a shiny new website, complete with a YouTube video, a Google Calendar that reflects real-time updates, and a Checkout button allowing users to donate with a few clicks of a mouse. They applied and earned a Google Grant to run free AdWords advertising. As volunteer applications and donations trickled in, they began using Gmail and Docs to streamline the way they worked internally.

Here's what they have to say about the experience:



"Non-profits are not competitive by nature,” observes Clauw. “But we live in a competitive landscape: for donors, for volunteers, for grants. What we've done with Google is a major step in being competitive.”

When CASA Washtenaw competes at a high level, Washtenaw County kids win. And for this non-profit, that's the biggest prize of all.


Posted by Eileen Duffy, AdWords Associate