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Friday, July 31, 2009

Should you spring clean your solar panels?

Ever since we assembled a 1.6 MW solar panel installation at our headquarters in Mountain View in 2007, we've been wondering, "Does cleaning the solar panels make them more effective?" We thought it might, but we needed to be sure. So we analyzed the mountains of data that we collect about the energy that these panels produce — after rain, after cleaning and at different times of the year.

We have two different sets of solar panels on our campus — completely flat ones installed on carports, and rooftop ones that are tilted.

Since the carport solar panels have no tilt, rain doesn't do a good job of rinsing off the dirt they collect. (Also, our carports are situated across from a sand field, which doesn't help the situation.) We cleaned these panels for the first time after they had been in operation for 15 months, and their energy output doubled overnight. When we cleaned them again eight months later, their output instantly increased by 36 percent. In fact, we found that cleaning these panels is the #1 way to maximize the energy they produce. As a result, we've added the carport solar panels to our spring cleaning checklist.

The rooftop solar panels are a different story. Our data indicates that rain does a sufficient job of cleaning the tilted solar panels. Some dirt does accumulate in the corners, but the resulting reduction in energy output is fairly small — and cleaning tilted panels does not significantly increase their energy production. So for now, we'll let Mother Nature take care of cleaning our rooftop panels.

Accumulated dirt in the corners of a rooftop solar panel

We've also been crunching numbers on dollars-and-cents; the more energy our panels produce, the sooner we'll be paid back by our solar investment. Our analysis now predicts that Google's system will pay for itself in about six and a half years, which is even better than we initially expected.

If you want to learn more about our solar study, check out these slides showing the effects that seasonality, tilt, dirt, particulate matter, rain and cleaning have on Google's solar energy output. We hope you solar panel owners out there can tailor our analysis to the specifics of your own installation to produce some extra energy of your own!

Search Options now on Google Images

A few months ago when we announced the Search Options panel, we promised that you would soon see similar functionality across our other search properties. Today we are rolling out Search Options for Google Images.

This new feature offers quick access to existing tools, including search by color and image type. Color search will find images that are only in color or only in black and white, or even images that contain a specific color, such as red, pink, or green. Type search is a great way to narrow down your results if you are looking for a specific kind of image, such as a photo, clip art, line drawing or face.

We've also revamped our size search. In addition to choosing from commonly searched-for sizes, now you can search for an exact image size or any image larger than a certain size. You can find images of practically any size, including 70 megapixels or more.



The new layout makes it faster and easier to combine and toggle between options. It also makes it easier for us to add additional image search options in the future, so keep your eyes peeled. Just click "Show options..." in the blue bar on the search results page to try out any of these tools.

Thursday, July 30, 2009

The New" Most Radical and Fundamental" New Twitter Makeover Page


Last week Yahoo rolled out a new front page to much fanfare.

At the time I reported on the sweeping changes the internet portal made to its shop window if you like...the entry point for some of the 570 million people who visit the site every month.

The killer approach is personalisation, letting users customise links to Yahoo and other services they use most frequently from news to social networks to e-mail to movies.

Yahoo described the overhaul as the most "radical" and "fundamental" makeover of the site since it began more than a decade ago.

Well now the insanely popular micro-blogging service Twitter is following suit. The changes are initially aimed at helping newcomers to the site navigate their way around and understand the brave new world of tweeting.



Biz Stone, co-founder of Twitter blogged:

"Helping people access Twitter in more relevant and useful ways upon first introduction lowers the barrier to accessing the value Twitter has to offer and presents the service more consistently with how it has evolved".
He also explained that Twitter has changed and morphed from a:

"rudimentary social tool based on the concept of status messages" into "a new kind of communication and a valuable source of timely information. Also it's fun."
For the serious stuff think Iran, Mumbai, China and the Hudson River. For the fun stuff think Oprah, Ashton Kutcher and irrelevance. Sometimes for some and all the time for others.

What is most interesting about the makeover is the company's focus on search. As a real time search tool it is invaluable to a host of people from journalists to marketers and from big and small companies to anyone who cares.

The old home page definitely had an amateurish ring to it with its claim that Twitter was a way for friends and family to stay connected by answering one simple question "What are you doing?" Today the new home page presents a loftier aim and encourages users to "share and discover what's happening right now, anywhere in the world."

Certainly at least anywhere in the world where Twitter is being used but with an estimated 40 million worldwide users since the beginning of the year and the desire to reach a billion, it could be argued that Twitter is on the right track with that statement.

Join the conversation...or not. But if you do, be careful what you Tweet.

Amanda Bonnen knows that to her cost. Earlier in the year she tweeted that the apartment she was staying in was mouldy...and to her then handful of followers she said:

"Who said sleeping in a mouldy apartment was bad for you?"
Well the property management company that was named is not happy and has filed a lawsuit that accuses Ms Bonnen of defaming the company and are asking for $50,000 in damages.


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I now pronounce you monetized: a YouTube video case study

(Cross-posted from the YouTube Biz Blog)

Last week the world watched in wonder as Jill Peterson and Kevin Heinz's wedding party transformed a familiar and predictable tradition into something spontaneous and just flat-out fun. The video, set to R&B star Chris Brown's hypnotic dance jam "Forever," became an overnight sensation, accumulating more than 10 million views on YouTube in less than one week. But as with all great YouTube videos, there's more to this story than simple view counts.

At YouTube, we have sophisticated content management tools in place to help rights holders control their content on our site. The rights holders for "Forever" used these tools to claim and monetize the song, as well as to start running Click-to-Buy links over the video, giving viewers the opportunity to purchase the music track on Amazon and iTunes. As a result, the rights holders were able to capitalize on the massive wave of popularity generated by "JK Wedding Entrance Dance" — in the last week, searches for "Chris Brown Forever" on YouTube have skyrocketed, making it one of the most popular queries on the site:


This traffic is also very engaged — the click-through rate (CTR) on the "JK Wedding Entrance" video is 2x the average of other Click-to-Buy overlays on the site. And this newfound interest in downloading "Forever" goes beyond the viral video itself: "JK Wedding Entrance" also appears to have influenced the official "Forever" music video, which saw its Click-to-Buy CTR increase by 2.5x in the last week.

So, what does all of this mean? Despite compelling data and studies around consumer purchasing habits, many still question the promotional and bottom-line business value sites like YouTube provide artists. But in the last week, over a year after its release, Chris Brown's "Forever" has again rocketed up the charts, reaching as high as #4 on the iTunes singles chart and #3 on Amazon's best selling MP3 list. We've seen similar successes in the past with partners like Monty Python.

One of our main goals at YouTube is to help content creators effectively make money from the distribution of their content online. That they can do so in a way that brings artists and our community together to create fun, spontaneous and inspiring works, is one of the best and most exciting things about YouTube.

Wednesday, July 29, 2009

Geto Boys - Geto Boys

http://www.ugo.com/images/galleries/getoboys_music/1.jpg
By the time that Geto Boys decided to pick up a mic and put their thoughts into music, the city of Houston was immediately put on the hip hop map. Bushwick Bill, the great Scarface, Willie D, and Dj Ready Red approached the rap game without compromises of any sort, speaking the raw truth, giving any censorship institution a great amount of work to do. "Geto Boys" was not their official first album, it was effectively their third, although it included several songs heard before on "Grip It! On That Other Level" and even one from "Making Trouble". Luckily for them, the great producer Rick Rubin decided to sign them on Def American, made a restyling work on 10 of the 13 total tracks (3 were new), and put the finished work on one album, mixing the quartet ghetto-oriented attitude with an even more aggressive sonic impact, a perfect environment for the drugs, sex & gangsta tales put on by the guys themselves.


What’s Hot


1. Fuck'Em - Straight Geto Boys attitude, nothing more, nothing less. The album gets a sudden start, it's opened by a Ready Red scratch followed by a gritty beat, the f-word is repeated countless times, and Willie D gives a taste of his aggressive rapping style, in this track he really stands out.


2. Size Ain'Shit - A Bushwick solo joint, where the lil' big man speaks about his size, which really doesn't matter because he's gonna bust your butt anyway...great beat, great rhythm.


4. Gangsta Of Love - You can hear "Sweet Home Alalbama" by Lynyrd Skynyrd all over the place, this is one of the greatest hip hop beats ever made, Rick Rubin rock/metal-oriented production gets all the credit. Lyrics are sick, must be 21 or older to listen to!


6. Life In The Fastlane - Scarface raps about his dope sellin' past over a fat beat, the harmonica lop gives the cut a unique texan flavor.


11. Scarface - A timeless classic, a great way to give new life to the "Paid In Full" beat. Al Pacino-type shit!


12. Let A Hoe Be A Hoe - A slept-on track, the title speaks by itself, and Willie D speaks nothin' but the truth.


13. City Under Siege - A noisy track that put the finishing touch on the album, has a dark piano loop sustained by angry lyrics, injustice and frustration spread everywhere.

What’s Not


3. Mind Of A Lunatic - okay, this will never be a bad song because of the insane beat, but the horrorcore/sex tale taste of the lyrics leaves with a bad taste in your mouth.


9. Read These Nikes - Very good lyrics over a floppy beat.


Bottom Line


When "Geto Boys" came out, hip hop was in the middle of a war with censorship organization and shit like that, the more mc's were censored, the more they were motivated to talk about reality that finally can be heard. The Geto Boys offers an imposing album, which talks about the surroundings and circumstances of the infamous 5th Ward section of Houston, speaking the hard truth with the same effect of a punch in the mouth. They don't care about anybody and anything, they do what they got to do anyway and anyhow, and if you don't like it, you can fuck yourself. Here's the message to be heard. Not so deep, but always a message.


0-20: Terrible listening experience


21-40: Maybe one good song


41-60: A few good songs


61-80: Half are good songs, half are weak


81-100: Great listening experience, almost all are great songs

I give this album an 88. The beats and the lyrics smash every obstacle ahead of them, this is raw, pure and cruel ghetto hip hop, matched with a superior musical production, supervised by a former metal fan who turned himself as an heavy-influencing and versatile producer. There's not a single completely weak song in here.

Tuesday, July 28, 2009

Interview: Stephen Carlyle-Smith aka Me_Programmer

In the second Free Gamer interview - over 2 years since the first with grumbel - serial Free game developer Steven Carlyle-Smith (UK) aka Me_Programmer Games aka Steve16384 was kind enough to take the time to reply in detail to my questions about his development activities.



Steve has created a plethora of Free games over the years. Whilst they have struggled to gain mindshare - usually he moves on at speed to new projects before completing others - there's a lot of content to peruse and I thought his experiences were more than worth tapping for advise to budding game developers. He has created all his games with little or no community help other than occasionally reusing resources from other projects. He also maintains blog on his development efforts which is often witty.



You can ask questions / get support / give feedback for Steve's games in the new FreeGameDev forum for Me_Programmer Games. There you can also find an exhaustive list of his playable game projects, including several not mentioned here.



He is also responsible for coding/creating the site Online Game Planner - which he uses to host his projects - which is a fairly new portal for organizing multiplayer gaming sessions.



The game that originally got my attention was Laser Tactics - previously called Nuclear Graveyard, which he talks about later in the interview. So, without further ado...



The Interview




Q. Please introduce yourself...


I'm a 30-something professional applications programmer, amateur games programmer, married with one child and another on the way.



Q. What do you do for a living?


I work for a small company writing software for businesses. Everything from web applications, social networking sites, VB apps, web filters, stock control software, networking tools, and the odd game. Whatever people will pay for!



Q. What notable games have you created?


I don't think any qualify as notable -- editor is impressed with the humility, some of the games are good they just haven't hit the right public spot yet! -- but these are probably my best:-



Xenogeddon (home)





This is a simple FPS based on Space Hulk, but I'm very pleased at how the graphics turned out. I didn't do any of the models, but overall it captures the Space Hulk imagary quite well. It is small and simple however, and needs a lot more scenery and features adding to keep the player's interest.





Laser Tactics (home)





The less said about the graphics the better, but this is my attempt at making a pseudo-realtime verson of Laser Squad and have tried to recreate the original graphics in 3D. It uses what I think is a unique system where both side's "action points" are replenished in real time which can make for interesting gameplay. I'm also particularly pleased with the AI as well. The overall presentation could do with a damn good polishing though.





Island Commander (home)





This is my most recent game and I'm still working on it, but it's fully playable and I enjoy playing it. I've always liked strategy games, and this one is a simple RTS/RTT where the player builds units and then watches them do battle. I'm interested in games where you only have indirect control. I've got loads of ideas yet to implement, like different races, more unit types, and maybe a better name!



Q. Of your game projects, which is your favourite?


At the moment it's Island Commander, because it's my newest and I still enjoy playing it. I'm probably most proud of Xenogeddon though, in that if someone asked me to show them one of my games, that would be the one.



Q. Excluding your own, what is your favourite open source game?


I don't spend that much time playing games, but the one I used to play the most is Tremulous, probably because it's multi-player with a big player-base. I'm crap at it though.



Q. What games do you play at the moment, FLOSS or commercial?


Definitely FLOSS, as I haven't bought a game since X-Com for the Amiga! My home PC isn't up to playing modern games and I don't have time anyway. I'd much rather be programming games than playing them. When I do play games, it's usually simple but addictive Flash-type games. And if they're very simple, I then have a go at writing my own version.



Q. How did you get into games programming?


Way back in 1984, my dad bought a ZX Spectrum, and the book "First Steps with your Spectrum" to go with it. Ever since then I've been programming, for the Spectrum, Amiga and then PC. I like to think my games have improved since then.



Q. What are your best games programming tips?


Re-use your own code as often as possible. Have something playable as quickly as possible. And use descriptive var/function names. I don't agree with people who dislike verbose var/function names; if you're sharing code with others (or coming back to your own project after a 6 month gap) you need as much description as possible. With tools like code-completion, long names aren't a problem.



Q. What draws you to open source, what is your Free software philosophy?


I particularly like the way that we all provide each other with programming help and actual source code, which enables everyone to learn and produce software much faster than they would be able to otherwise. It's a shame that in the corporate world, when somebody learns something, it's top secret and usually patented. Just think how advanced technology (not just software) might be if everyone shared their knowledge and skills with everyone else.



Q. What are the things to avoid, the things that make FLOSS game
development fail?


The biggest problem is not getting something playable as quickly as possible. Whether its a one-man project or bigger, people soon get bored of discussing and planning everything to death. You need to show yourself and everyone that you are actually doing something practical that is actually possible and progress is being made. There are a million "Status: 1-Planning" projects on Sourceforge as a testament to this.



Q. If you could take one abandoned FLOSS game and restore it's
development (excluding your own titles!) which would it be?


I don't really know any off the top of my head. I sometimes browse Sourceforge to see if there's anything I can help with, but I usually end up with ideas and inspiration to write a game of my own! Unfortunately, trying to understand someone else's source code and designs (especially the larger ones) is often harder than just writing my own project.



Q. What are your future game development plans and which of your games
do you hope to see come to fruition in the near future?


My dream is to have a game (and more importantly, a community) as popular as, say, Starcraft. This is my ultimate (and obviously unattainable) ambition, but if one of my games can get a thousandth of the popularity of that, then I'll be more than pleased!




Steve's Other Game Projects



You can ask questions / get support / give feedback for Steve's games in the new FreeGameDev forum for Me_Programmer Games. There you can also find an exhaustive list of his playable game projects, including several not mentioned here.




Danger Man




HoloRacer


Danger Man (home)


This is my contribution to the saturated market of platformers. It's reasonably complete, but requires more levels designing and it's own set of graphics. It has a few good features though, like different weapons.



Metal Glove Solid (home)


This is a playable but limited version of Gauntlet. The advantage of having this in my repotoire is that if I want to make any other top-down 2D game, I can just start with this. I do that with a lot of my games, meaning I can usually knock something up very quickly. I just need to improve the graphics and create more levels.



HoloRacer (home)


I'm quite pleased with this one, and I sometimes go back and have a quick game. I just wanted to write the fastest racer that I could, and it was my first game using OpenGL. It's deliberately quite simple (in gameplay and graphics) but fun in short bursts. I seem to remember that when I uploaded it to Sourceforge, it got about 200 downloads on the first day. They'v trailed off a bit since then!



Realtime Chaos (home)


This is a remake of "Chaos - The Battle of Wizards" for the Spectrum, where wizards do battle with various spells, but converted into an RTS. I've written countless version of Chaos over the years, but this is by far the least-worst. The only drawback is that it has no AI, so you need at least one other player and a LAN to play a game.



Simwar (home)


This is an RTS in the style of C&C. It's quite simple, and also multi-player/LAN only, but is designed to be quick and fun to play. It has some features like proper line-of-sight (unlike just fog-of-war), so you can only see the enemy if you have a clear view. Prizes for guessing which game the soldier sprites came from!



GTA-MUD (home)


As the name says, this is a MUD. I liked the contemporary setting of GTA, and thought a MUD in the same setting would be a good idea, where you could do anything in a modern-day realistic setting rather than either medeival fantasy or futuristic. It's quite small, but gets about 5 logins a day. It's also quite "adult" in some sections, just like GTA.



Online Game Planner (home)


This is a website I produced. I think this was inspired by me trying to get more players on at the same time on GTA-MUD. The premise is simple - you select an online games that you play, and then organise a session by date and time. Everyone else who has also marked that game as one they play then gets informed of the date and time, so everyone plays the game at the same time. It also hosta a few of my simple applet games. I think I should rename it "MultiplayerGamePlanner".



The Last Word



I'd really like to see Steve polish some of his older games a bit more and be more astute with advertising them. Some of them are very hard to come by unless you go through his blog, so posting announcements/showcase/help-wanted threads in the appropriate forums (starting with the FreeGameDev forums) should increase their visibility.



Xenogeddon looks full of potential and it'd be good to see what people make of it. I don't have functional 3D so couldn't try it myself yet.



Metal Glove Solid could become a popular game if he worked on performance (it was unplayably slow on my graphically-unaccelerated 2ghz laptop) as well as used the better graphics available in the Gauntlet Resurrection thread from the FreeGameDev ideas forum.



There's a lot of projects that he didn't mention because he feels they're not complete enough, e.g. this Shadowfire remake. It makes me curious to know if there's a complete list of Steve's projects anywhere! See update!



Sometimes the life of a Free game developer can feel a bit lonely because of the lack of exposure. Hopefully some of you will go away and try his games and, even if you don't end up playing them for long, at least give some decent feedback so he can work to make them better and increase player retention.



Update: Steve has posted a complete list in the forum. Two games he has made that he didn't mention in the interview but are worthwhile projects are Passenger and Last Remaining. I think he needs a bit of modelling help to really realise the potential of Last Remaining.

Monday, July 27, 2009

Reliable Forex Signals From Expert Forex Traders-Even have Senior Account Specialists

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Forex Signals fluctuate from time to time. It is affected by major political events in both local and international scenes. Economic recession, and sudden rise of crude oil price in international market can greatly affect the forex signals around the world. It can also be influenced by the peace and order situation in a certain locality.

Investing our money in forex trading needs reliable and updated forex signals. Forex signals change daily and even hourly, and it is very important that we have the most updated forex signals to guide us in buying or selling foreign exchange currencies.

We can easily get the latest forex signals from local or international newspapers, but understanding these data and using them correctly at the right time is the work of expert forex traders. Consulting the experts is a wise decision especially when it involves the investing of our money. In this time of economic crises, we must be sure that we do not lose our money in risky investment. So, it is important that we get the services of expert forex traders.

For reliable forex signals, consult Diversified Trading Strategies, Inc. (DTS). Their veteran forex traders are experts in forex signals, futures, options and exchange traded funds (ETFs). They make strong returns despite the economic turmoil in the market today. Each traders at DTS offers a full money-back guarantee. Call their Senior Account Specialists now and know which trading signal is best for you, and watch your money grow
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Announcing the 10 Days in Google Books game

Which infamous book thief got caught stealing from the Chicago Public Library and was later acquitted on grounds of insanity? How many European cities are mentioned in Karen Fowler's "The Jane Austen Book Club?" And can you figure out what curious objects Dorothy is picking from a tree in this illustration from Frank Baum's "Ozma of Oz?"


Stumped? Find the answers to these and other fun questions in the 10 Days in Google Books game. Each day, we'll ask you five trivia questions on a different theme. Search Google Books to find the answers with hints to help you along the way. After you answer each day's questions, you can enter a contest to win a Sony Reader. If you enjoy the game, come back the next day for another set of questions — and another chance to win.


For official rules, including prize descriptions, visit http://books.google.com/game. (Please note: Some books may not be available in full view to those outside the United States.) The first 20,000 people to play the game will also receive commemorative Google Books laptop stickers. So all you bookworms out there, start playing now!

Sunday, July 26, 2009

Thinky stuff: Gaming Diaries

Nowadays, gaming diaries are all the rage. These are essentially "chronicles" or journals of a player's adventures in any game they are currently playing. From Far Cry 2 to Sims 3 and Morrowind, gaming diaries appeal to the narcissistic quality of people by allowing them the opportunity to share their personal stories, actions, and thoughts that take place in virtual worlds. After all, who would want to read about Johnny's boring real everyday life when they can hear about how he kills orcs and demons in World of Warcraft, right?

This works on many levels. Firstly, it puts the games being recorded, on a pedestal. Sims 3 for instance, gets positive rep through the highly popular blog Alice & Kev that chronicles the lives of two Sims in the game. This encourages many of the blog's readers to buy the game and experience the TV soap-like drama excitement for themselves.


Rock, Paper, Shotgun's Alec Meer writes of his thieving exploits and travels through the odd lands of Morrowind. There is no shortage of weirdness crossing his path, and the readers are left wondering whether those events could happen to anyone who played the game or were solely unique to Alec's playthrough. As such, readers would be encouraged to pick up the game and have a go too.

Second level on which gaming diaries work, they are a convergence between the interactive and literary. The gameplay itself becomes a form of higher art as it is appreciated by the masses, not just by the single player. The writer him or herself will have a heightened sense of enjoyment for the game because their exploits are being followed by others and so will consciously make interesting choices.


For those interested in making their own blogs, RPGs make for good game diaries. Especially those that allow much freedom of movement and choices, like Fallout 3, Oblivion, etc (notice Bethesda's monopoly) as these are the games that will allow for unique experiences tailored for every individual player.

Games like Far Cry 2 and GTA IV can work too with their expansive environments, but ultimately, you eventually shoot and talk through the same things as everyone else.


Amazing things can happen in games. And it's only right that you'd want to share it with others. With Alice & Kev, something profound took place. In the comments I read at each post, people treated the Sims as if they were real people. They empathized with the plight of Alice as she grew up with an abusive father and intense poverty. They cried for her when she donated her first paycheck selflessly to charity, despite her own struggle for financial stability.

It was exactly as Will Wright had meant it to be, the Sims were no longer just puppets under an omniscient player's control, but had their own lives, and we were just invisible observers, held in awe and wonderment at the reflection of humanity in these virtual characters. As I said, the game is propelled to a new level of appreciation, and it's all thanks to gaming diaries.

New Sheriff For Entrecard- Interesting story

New Sheriff For Entrecard
Entrecard has become the puppy of another company. Today we received a form letter from the acquirers of the system that brings bloggers and writers from all over the world together. The growing pains and problems associated with many of the early adopters have been seen as whining. But Entrecard has stayed the course and has grown against the grain of web trafficking and social services. Read belos the letter sent to all of us about the future of a potential avenue where entrecard is headed down.
Hi everyone,
I would like to write on behalf of ZipRunner, Inc. to express our excitement about the future of Entrecard. As an angel investor, I saw the potential in Entrecard a couple years ago. I immediately recognized its uniqueness, its networking capabilities and its diverse user base, and became a board member of Entrecard when the company was 6 months old. I truly believe Entrecard is the best networking platform for the blogging community and will continue to be a lead provider of blogging services for years to come.
Before I can begin to discuss the future of Entrecard, I would like to first express our gratitude to Graham Langdon, Founder of Entrecard. Graham has done an excellent job managing Entrecard to where it is today. It will be our duty to continue keeping users posted about changes to Entrecard and to continue providing Entrecard users with new services that will increase traffic to blogs.
I understand that there are many questions about the recent acquisition of Entrecard by ZipRunner. ZipRunner is an investment company with many years of experience with Internet companies. We intend to have a smooth transition and will continue to provide essential services such as dropping cards, earning credits and allowing bloggers to network. We believe that these services are what make Entrecard special. In addition, Entrecard will continue to have Richard Clark (phirate), Entrecard’s founding developer, on its management team.
Furthermore, ZipRunner is prepared to take Entrecard to the next level. We have carefully read blog comments and the help desk to gain a better understanding of users’ concerns. We value our Entrecard users and we intend to address your comments and to provide you with the best blogging service possible.
In closing, I would like to reiterate that ZipRunner is looking forward to working with Entrecard users and improving Entrecard services. I only ask that you give us a chance and your patience. Look for great things to follow in the coming weeks, and months.
Andrew TeZipRunner Inc.CEO Be Sure to subsribe to my readers feeds..http://feeds.feedburner.com/Dotblogger Be Sure to Leave Your Comments!

Thursday, July 23, 2009

Announcing the 2009 Google Online Marketing Challenge winners

This year we held the second Google Online Marketing Challenge — a global university competition, launched last year, that gives undergraduate and post-graduate students hands-on exposure to online marketing. Working with their professors, teams receive the equivalent of US$200 to spend on Google AdWords advertising, then work with a local business to devise an effective online marketing campaign. Teams are given three weeks to mastermind the strategy before submitting a campaign report to an international judging panel of professors.

This year's Challenge was bigger and better in every way — more teams, more students, more universities and a significant improvement in the quality of campaigns and reports. We're thrilled to report that 2,187 teams took part from across 57 countries, representing a 36% increase in participation from last year. The Challenge continues to develop as one of the world’s biggest university competitions.

We're excited today to announce the results. Our global winners come from Deakin University, Australia and were taught by Chia Yao Lee and Bardo Fraunholz. The team of Andrew Kidd, Richard Blakely, Kevin Fung, Clinton Hinze, Katalin Kish and Howard Lien worked with a local kids play center, www.littletigrrs.com.au, to create a well-crafted campaign that highly impressed our judges.


Clockwise from top left: Richard Blakely, Chia Yao Lee (professor), Katalin Kish, Kevin Fung, Bardo Fraunholz (professor), Howard Lien, Andrew Kidd, Fiona and Mike (from Little Tigrrs), Clinton Hinze and Mick, The Big Hearted Tiger

Team spokesman Andrew Kidd gave us some insight into their winning campaign:
"After discussions with the business owners, we decided we needed to conduct three separate campaigns. One would promote the play center to customers outside a 10 kilometre geographic radius, another would attract more mothers' groups to the center, and the third one would attract more party and group event bookings. Visitors to their website more than doubled compared with the same period last year. We knew we had developed a strong campaign — but to win the global competition is outstanding."
The team and their professor are off to Mountain View, California for a tour of the Googleplex. To help in their ongoing studies, each team member will also receive an Apple MacBook Pro.

There were also three regional winners: for the Americas, the winning team comes from James Madison University in the U.S., while a team from the Warsaw School of Economics in Poland won for Europe, the Middle East and Africa. In the Asia Pacific region, the winners come from the International College of Management in Sydney, Australia. Here are more details about our winners.

We developed the Challenge to benefit everyone involved. We're delighted that thousands of small businesses around the world have seen their online presence improved in just three weeks. Professors tell us that the Challenge has allowed them to deliver a unique, practical teaching and learning exercise. For those students that took part, we hope they have developed some useful online marketing skills which they can use when they graduate and enter the workforce.

For anyone interested in competing in the 2010 Challenge, formal registrations will open later this year, but in the meantime you can register your interest.

Google Latitude on your iPhone

Earlier this year we announced Google Latitude, a service that lets you and your friends share your locations with each other. You control who gets to see your location and where on the map you appear to others. Today, we're releasing Google Latitude for iPhone and iPod touch, available in the Safari browser.

Visit google.com/latitude from your device to start using Latitude. Add a bookmark to your home screen to quickly launch Latitude. Just open Latitude in Safari and tap the + icon > Add to Home Screen > Add. For more details, check out the Google Mobile Blog.


It's a bird...it's a plane...it's iGoogle comics themes!

We have always been excited to introduce design flair and whimsy to our user experience, especially on our homepage. Be it through our special holiday logos or special themes for our iGoogle users, we like to open up our homepage as a canvas for artists to express themselves and reach their fans and Google users around the world. Today, I'm particularly excited to announce the new comics themes for iGoogle, just in time for Comic-Con's 40th anniversary.

The themes showcase the amazingly diverse world of comics. Browse our gallery (www.google.com/comicsthemes) to choose from nostalgic comic strips like Peanuts, iconic heroes like Batman and Iron Man, or alternative comics greats like Dan Clowes, author of the graphic novel, "Ghost World." The dozens of themes represent talented artists from around the world including Rumiko Takahashi from Japan and Lewis Trondheim of France.

To offer his unique perspective as one of the world's most accomplished comics artists, I'm pleased to introduce guest author Jim Lee. In addition to being a recognized industry veteran, he also drew today's beautiful homepage logo incorporating some of DC Comics' most famous characters.

During his 20 year career, Jim has worked with DC and Marvel Comics, co-founded Image Comics and also WildStorm Comics – one of our iGoogle themes. His Batman, Superman, X-Men, Iron Man, Fantastic Four and WildC.A.T.s issues have sold millions of copies. Jim is a recipient of the Harvey Award, Golden Panel Award and is widely respected for his contributions as an artist, a creator and a publisher of comics.

An artist's POV by Jim Lee

Even as the world of comics evolves and embraces a new digital era, it doesn't change the universal, international appeal of the unique art form that is created through the simple marriage of word and picture. I'm excited to have been chosen to help launch this wonderful project. But I'm more elated, both as a professional and as a fan, that so many different types of comics have been chosen to be part of the iGoogle comics themes launch. From the mainstream superhero world of DC that I work in to the mainstays of the newspaper funnies from my childhood, to the Tokyopop manga titles I collect with my teenage daughters to the esoteric and more literary works of Dan Clowes and Gene Yang, two of my favorites; I think the breadth of choices available demonstrates the amazing diversity and the fundamental vitality of the stories comics can tell.


Wednesday, July 22, 2009

Digital activism on YouTube

(This is the second of a series of posts from YouTube's news and politics blog, Citizentube. -Ed.)

Activism today isn't limited to picket lines and marches on the Mall — people have taken their movements to the web, and YouTube has become an important platform for exposure. Every day, people use YouTube to fight for causes, whether they're hunger-striking celebrities like Mia Farrow, or 9-year-olds trying to save the neighborhood kickball lot from destruction. On Citizentube, our YouTube blog that chronicles the way people use video to change the world, we've seen digital activists use YouTube in three basic ways: to shine a light on issues that need more exposure, to drive action around causes they care about, and to create connections between people and organizations that share their desire to make a difference.

Some of the most compelling videos we see are those that spotlight important issues that aren't being covered in the mainstream media. Witness, a nonprofit organization whose mission is to document human rights abuses around the world through video, offers an excellent example — this video from their YouTube channel chronicles the clashes between the Burmese military and rural ethnic minorities. Invisiblepeople.tv, a relative newcomer to YouTube, is taking a similar approach by tackling a more domestic issue: homelessness. This summer, the group is traveling across America to document the real, unedited stories of people living on the streets, in tent communes and in cars — and posting all of the footage to their YouTube channel. And of course we've seen protesters in Iran, China and elsewhere use YouTube to amplify their causes far beyond national borders.

Other individuals and nonprofits are using YouTube as a direct advocacy tool, experimenting with ways to drive action from their videos to a particular cause. And we're building new products to make it even easier for them to do this effectively. For example, in March, we launched a tool called "Call to Action," which allows nonprofit organizations to drive traffic from an in-video overlay to an off-site page where they can collect donations, signatures or email addresses. Shortly after launch, to commemorate World Water Day, we featured a video from charity:water on the YouTube homepage that used a call-to-action overlay to encourage YouTube users to donate money to build wells and provide clean, safe drinking water for those who don't have it. Through YouTube, charity:water was able to raise over $10,000 in one day — enough to build two brand-new wells in the Central African Republic and give over 150 people clean drinking water for 20 years.

Yet some of the most innovative uses of YouTube for digital activism are those that leverage the communities that exist on YouTube around particular causes. YouTube is inherently a social experience and many of our users are hungry to partner and collaborate with others who share their passions. Last December, popular YouTube users the Vlogbrothers launched the "Project for Awesome," a campaign which asked fellow budding change-makers to make videos about their favorite charities. Over 1,200 people joined the effort to promote their cause of choice. And just a few weeks ago, in partnership with President Obama's launch of serve.gov, we created "Video Volunteers", a new platform on YouTube which connects nonprofits that lack video resources with proven video-makers who want to use their skills to do good. There are already hundreds of posts from nonprofits seeking help on the Video Volunteers YouTube channel, so if you're interested in creating a video for an organization, head over to the channel now and find a cause you care about.

Activism is constantly evolving on YouTube, so we'll keep posting fresh accounts of how citizens and nonprofits are changing the world, one video at a time, on Citizentube.

Tuesday, July 21, 2009

Same-Name couple to Wed after FaceBook meeting

MIAMI - This October, Kelly Hildebrandt will vow to share her life with a man who already shares her name.
This is no joke. Kelly Katrina Hildebrandt, 20, and Kelly Carl Hildebrandt, 24, expect just over 100 guests at a ceremony at the Lighthouse Point Yacht & Racquet Club in South Florida, where they will become husband and wife.
"He is just everything that I've ever looked for," she said in an interview. "There's always been certain qualities that a guy has to have. And he has all the ones I could think of - and more."
Their modern romance was a match made in cyberspace. She was curious and bored one night last year, so she plugged her name into the popular social networking Web site Facebook just to see if anyone shared it.
At the time, Kelly Hildebrandt, of Lubbock, Texas, was the only match.
So she sent him a message.
"She said 'Hi. We had the same name. Thought it was cool,'" Kelly Carl Hildebrandt said. "I thought she was pretty cute."
But there were also concerns.
"I thought, man, we've got to be related or something," he said.
For the next three months the two exchanged e-mails. Before he knew it, occasional phone calls turned into daily chats, sometimes lasting hours. He visited her in Florida after a few months and "fell head over heels."
"I thought it was fun," he said of that first online encounter. "I had no idea that it would lead to this."
Months after Kelly Hildebrandt sent her first e-mail, she found a diamond engagement ring hidden in treasure box on a beach in December.
"I totally think that it's all God's timing," Kelly Katrina Hildebrandt said. "He planned it out just perfect."
She's a student at a local community college. He works in financial services. They plan to make their home in South Florida.
It hasn't been all smooth sailing. A trip on a cruise ship almost got canceled when the travel agent deleted one ticket from the system, thinking someone had plugged in the same information twice.
There was also some uncertainty about how to phrase their wedding invitations, so they decided to include their middle names. But any confusion likely won't carry on past the husband and wife. Kelly Katrina Hildebrandt said there are no plans to pass along the name to future children.
"No," she said. "We're definitely not going to name our kids Kelly." Source: Internet News Be Sure to Leave Your Comments!

Monday, July 20, 2009

News: Alan Wake not coming on PC... maybe

It appears that a PC version of Alan Wake may not be simultaneously released with the Xbox 360 version.

A press release from Remedy Entertainment stated that currently, their attention is focused solely for developing the game on the console, thereby leaving the PC version "up in the air".

"It is accurate that we are currently working exclusively on the Xbox360 version of Alan Wake," it said, adding: "Remedy has a deep heritage in PC gaming and would love to see a PC version available to its PC followers, ultimately however this decision lies with our publisher."


Horrible stuff. Come on, Remedy Entertainment has a massive PC fanbase thanks to their magnificent work with Max Payne. Not to mention the fact that gamers have been long awaiting the release of this game.

I have seen footage of Alan Wake at the recently passed E3 and it looks very, very pretty. On top of which, the action is visceral and exciting in a Resident Evil 4 over-the-shoulder manner, plus melee combat. It's set to be a blockbuster, so I hope Remedy doesn't waste it by just releasing on console.

But I remain optimistic, if Resident Evil 5 can come to PC, as well as GTA IV, anything can happen. I for one, am waiting for the day Uncharted: Drake's Fortune and it's sequel, both PS3 exclusive titles, comes to PC.

Explore the moon in Google Earth



[From time to time we invite guests to blog about initiatives of interest, and are very pleased to have Anousheh Ansari join us here. – Ed.]

Ever since I was a young girl, it has been a dream of mine to travel into space. In September of 2006, I was fortunate enough to make that dream a reality — I took off from the launch pad in Baikonur bound for the International Space Station and became the world's first private female space tourist. Since then, it's been my mission to help as many people as possible think ambitiously about ways to push the boundaries of exploration, both here on Earth and beyond. As a trustee of the X PRIZE Foundation, and the sponsor of the Ansari X PRIZE, I support Google's goal of opening up space through projects like the Google Lunar X PRIZE, which serve to educate the public about the global benefits of space exploration.

That's why I'm so excited about the release of Moon in Google Earth, which is launching today at the Newseum in Washington D.C. This tool will make it easier for millions of people to learn about space, our moon and some of the most significant and dazzling discoveries humanity has accomplished together. Moon in Google Earth enables you to explore lunar imagery as well as informational content about the Apollo landing sites, panoramic images shot by the Apollo astronauts, narrated tours and much more. I believe that this educational tool is a critical step into the future, a way to both develop the dreams of young people globally, and inspire new audacious goals.

With Google Earth, young explorers around the world can bounce around the galaxy in Sky, fly to Mars and now visit the moon from wherever they may be. To learn more watch the video below or visit the Lat Long Blog. Finally, outer space doesn't seem so far away anymore.

Sunday, July 19, 2009

News: Modern Warfare 2 Prestige Box - The Mega Fan-killer

Most devs will employ a whole slew of marketing ploys nowadays to lure gamers to purchase their products, such as Collector's Editions with their tin sets and little miniature figurines of Big Daddies from Bioshock or Crimson from Street Fighter IV.

But Infinity Ward's pulling out all the stops to make sure that Call of Duty: Modern Warfare 2 really destroys every other devs' Christmas joy with their mega US$150 even-better-than-collector's-edition Prestige boxset that comes with a fully functioning pair of night vision goggles.


Other things included in this juggernaut set for the serious fans include an art book, the obligatory steel case, a sculpted head to put the goggles on when you aren't prancing around like Sam Fisher, and a code to download the original Call of Duty absolutely "free" (of course not, when you're paying US$150) on Xbox Live Arcade and PSN.

See the video below for a pleasant unboxing of said Prestige Box:



For the more sane, and money-conscious, there's still the "normal" Collector's edition minus the goggles and the sculpted head (damn, they could've at least kept that in), at the lovely price of US$80.

Personally, I can't wait to play Modern Warfare 2 with the lights off and with everything looking green.

Bad news is that the Prestige Box is an exclusive purchase only to HMV, and only through their online site. The limited edition boxset actually goes on sale November 10, but you can bet your bottom dollar that preorders will make that an impossibility. So get on there, ye Modern Warfare 2 fans and get purchasing, because the capitalist wheel is turning and the devs love your money.

Thursday, July 16, 2009

Google Adwords Free eCourse

Those of you who are into internet marketing have probably heard of Perry Marshall before. He’s one of the big gurus of the whole business. I’ve been checking out some of his stuff as well as others because I’m honestly curious about how these guys are making money out there on the internet.
I’ve read so many stories about people making thousands of dollars a month or more just from Adsense or Adwords or Affiliate Marketing. There are, of course, other advertising systems people are making money from, but you get the picture.
There are also a lot of scam artists taking your money and giving you very little in return. I don’t know what the ratio is, but I’d be willing to be many of those people selling ebooks and courses have gotten their money just from selling ebooks and courses.
With that said, I signed up for Perry Marshall’s free eCourse on using Google Adwords (aff) and was impressed by the content. He actually gave me enough useful information that I was able to understand the basics of how you can make money with it.
That’s not to say that everyone’s going to read his email course and make a million bucks from it. I think the rule still applies that most people won’t even bother getting the knowledge and that of those who do, most won’t ever use it. Out of the remainder, once again, most will quit after a short attempt that ends in failure. That’s just the way things go. Most people quit when things get difficult or confusing.
Back to the point of this post: if you’re at all interested in internet marketing or making money on the internet, check out Perry Marshall’s free eCourse. Yes, he does try to sell you on some of his other products, but the free information is actually pretty good. Be Sure to Leave Your Comments!

Plan ahead: Document and share your health wishes with Google Health

Do you have medical records gathering dust in a pile somewhere? As a doctor and nurse on the Google Health team, we've both had a lot of experience working directly in the healthcare system, with all the bills, insurance forms and other paper documents that come with it. We know from firsthand experience how burdensome all of these documents can be and we would like to reduce the unnecessary use of paper in patient care. As a step in that direction, Google Health recently added a feature which allows patients to upload scanned paper documents to their Google Health profile for safe storage and easy sharing.

One of the most important documents you may want to store and share in Google Health is an "advance directive." An advance directive allows you to determine your end-of-life wishes so that your family and doctor can honor them if you get sick and are unable to communicate. The decision to sign an advance directive is an important and personal one, and Google Health now makes it a little bit easier. Google Health is now working with a leading advance directive provider, Caring Connections, that provides a free, downloadable form customized for all 50 states. To complete your form, download it, print it out, complete it, scan it, and upload it to Google Health. Once you've uploaded the signed form, Google Health makes it easy to share it with your caregiver.

We hope someday we'll move beyond paper, but until then Google Health can help you store your paper medical records electronically, including an advance directive, in one safe place.

Submit your ideas to change the face of broadband

Have an idea for how to expand high-speed Internet access across the United States? Here's your chance to have your voice heard.

Under the terms of the recent economic stimulus package, the Federal Communications Commission must deliver to Congress a National Broadband Plan by February 2010. Several weeks ago, we laid out Google's vision for how to make broadband Internet available and affordable for every American — and hundreds of others have already submitted comments of their own.

The FCC has called for "maximum civic engagement" in developing a broadband strategy, and we're hoping to help them to achieve just that.

We've teamed up with the New America Foundation to launch a Google Moderator page where you can submit and vote on ideas for what you think the Commission should include in its National Broadband Plan. Two weeks from now we'll take the most popular and most innovative ideas and submit them to the official record at the FCC on your behalf.

Google and the New America Foundation agree that public participation in this process is critical. Expanding access to broadband has the potential to transform communities across the country, spark economic growth, and restore American competitiveness. Now that the Commission has officially opened this proceeding, and with a new Chairman at the helm, we think it's time to give people the opportunity to learn about the issue and to weigh in with their thoughts. And as the process continues to unfold at the FCC, we'll keep you informed of additional ways to share your views and voice your ideas to the agency.

So do you have any good ideas? Submit them today on Google Moderator — and you just might help change the face of broadband in the United States.

Wednesday, July 15, 2009

News: Bioshock 2 officially moved back to 2010


In very saddening news, the folk at 2K Games have just made an announcement that they intend to move Bioshock 2 back to the first quarter of 2010! Apparently they need more time to further develop the game, and also not compete in the fourth, Christmas quarter '09 with heavyweight titles like Infinity Ward's Modern Warfare 2.

You can read the full press release here, although I didn't really understand a lot of it. Just know that they are serious when they say they are delaying it for deliberate reasons. These devs are also delaying the release of Mafia 2 and prolonging the development of Max Payne 3. Horrible stuff.


Now we really have to pray for Activision-Blizzard to come out with Diablo 3 by year's end, otherwise we'll have nothing fun to play... save Modern Warfare 2, which seems to have already destroyed all the competition prematurely.

Another game dev Raven with new IP Singularity said in a press release for their own game's delay:

“The level of excitement for Infinity Ward’s Modern Warfare 2 coming out of E3 well exceeded our expectations and therefore we have decided to move Raven’s upcoming sci-fi first person action title, Singularity, from 2009 to Q1 2010, said the spokesperson. We believe that the March quarter will provide a better opportunity to establish the new cutting-edge action IP as a must-have title and clears the way for Modern Warfare 2 to dominate this holiday season.”

Damn.

News: Revamped Lara Croft and new direction. And juicy pictures!!!

I'm sure y'all have had enough of reviews from me for awhile, so here's a bit of news nearly hot off the press (5 days old). It appears Crystal Dynamics are now taking Lara Croft in an entirely new direction.

Whilst I thoroughly enjoyed Underworld in its return to Lara Croft gaming of old, Crystal Dynamics understandably have to compete with many other titles in this next-gen era we live in. So the new Tomb Raider will be an open-world affair, in which a "younger" and "more human" Lara Croft is stranded on a mysterious island and have to survive attacks from strange monsters, engage in melee combat, and do what she does best... which is mind-blowing acrobatics over large crevices and pits and swinging from ravines and climbing up impossibly flat cliff faces and... well, you get the picture.

Essentially, this next game will be a reboot of the Tomb Raider franchise in which you watch the transformation of Lara Croft into the hardcore, gun-toting, animal-loving adventurer that she is today. And the best part?

She uses a bow. Yum yum.

And here's a picture for you to ... er.. get:

She looks like the Rhona Mitra version of Lara Croft. The BEST version of Lara Croft might I add.

And here's another 'un for you good folk:


If you're interested in more on this news, read here and here.

Introducing a collection of favorite places from around the world

We on the Google Maps team are committed to organizing all the local places and businesses that can be found online, from a design shop in New York City, to an architectural bookstore in San Francisco, to a cabaret in London. To show you the range of all this interesting local information, we've teamed up with local experts around the world to share some of their favorite places.

Culinary expert and chef Alice Waters has shared her favorite places for organic and sustainable food in San Francisco and the Bay Area, including places like Blue Bottle Cafe, whose coffee Alice serves at Chez Panisse in Berkeley, and Bi-Rite Creamery, where you can find salted caramel ice cream.

Iwona Blazwick, director of the Whitechapel Gallery in London, has shared her favorite places to experience art in London, from the Tate Modern for contemporary art to Curzon Soho cinema, where you can catch the latest independent film releases.

Vladimir Spivakov, artistic director and principal conductor of the State chamber orchestra Moscow Virtuosi and the National Philharmonic of Russia, has shared his favorite places to hear and appreciate theater and music in Moscow, from the Moscow Conservatory, where he studied, to the historic Maly Theater, the oldest theater in Moscow.

With this project we also hope to send a friendly message to local businesses — people are looking online for local information, and you should be here. Timothy Childs, Founder and Chief Chocolate Officer of TCHO in San Francisco, shares his perspective on using online tools to build and grow:

"TCHO is all about using appropriate technology, to make high quality chocolate and experiences for our customers. As our start-up moves to early growth stage, we are now using tools like Google Maps and the Local Business Center to reach customers and to continue building our business."

It's estimated that 80% of U.S. Internet users use web search to find restaurants, stores and other local businesses, and yet only about half of local businesses currently have a website. By working with local experts to highlight the power of the web, we're encouraging local business owners to build out their online presence. If you're a business owner looking to get online, have a look at the Google Local Business Center.

To browse the full collection of favorite local businesses and places, visit google.com/favoriteplaces or m.google.com/fav from your phone's browser.



Special thanks to all the participants and partners around the world who helped to make this project possible, including United Airlines, NYC & Company, Time Out and Le Figaro.

Google Voice mobile app for Blackberry and Android

It’s been an exciting few months since we announced Google Voice. The feedback from early users has been terrific, and the requests for invites have been flowing in. We started sending invites a few weeks ago and will keep sending them daily.

At the same time, we continue to improve the service and address your requests and feedback. Among the most requested features are tools to make placing outgoing calls from your Google Voice number easier. So today, we’re pleased to announce a Google Voice mobile app for Blackberry and Android.

Previously, to place a call using Google Voice, you had to dial your own Google Voice number from your cell phone or use the Quick Call button online. With this new mobile app, you can make calls and send SMS messages with your Google Voice number directly from your mobile phone. The app is fully integrated with each phone’s contacts, so you can call via Google Voice straight from your address book.

From the mobile app, you can:
  • Access your voicemail: read message transcripts, follow along with "karaoke-style" playback of messages, read SMS messages sent to your Google Voice number (even if your phone doesn't receive SMS messages) and access your call history
  • Place calls that display your Google Voice number from your address book, the app dialer (Blackberry) or the native dialer (Android)
  • Send SMS messages that display your Google Voice number
  • Place international calls at low rates
See how it works in the following video:



You can download the app from the Google Voice mobile site at m.google.com/voice. It's also available in Android Market — just search for "Google Voice."

And for those of you who don't have a Blackberry or an Android-powered device, we have a mobile web version of the Google Voice site (accessible by typing www.google.com/voice into your mobile browser) that allows you to access Google Voice features.

You'll need a Google Voice account to use the mobile application. Currently, Google Voice is only available in the U.S. If you'd like to check it out, request an invite here.

Tuesday, July 14, 2009

Review: Prototype


This is a very confused game. This is a very horrible game. This is a game that is so inherently mind-blowingly stupid that I actually did not finish it. It is utterly disappointing in light of the hype that the developers perpetuated that this would be a triple-A blockbuster. But it turned out to be nothing more than a horrible C-rate game.

Firstly, why is it a confused game? It wants to be Assassin's Creed, Wolverine, Spiderman, Grand Theft Auto and a whole bunch of other more exciting ones jam-packed in one title. There's the running and jumping over rooftops and flying, scaling tall buildings, targeting individual victims, and hacking and slashing civilians and enemies alike with nary a care in the world.

From the get-go, you are thrown into the fray with little understanding of why on earth the world is getting tentacle-raped by some mutation, and you have all these awesome kickass powers. Then you realize, "oh, it's a tutorial" when it tells you to WASD your way through the destruction in the city, and then kill whatever it wants you to kill.


That's all good and fine but it's not fun when you suddenly remove all this godlike power from the player and say it's flashback time! Assassin's Creed did the exact same thing and it was quite irritating, especially when the point of the game is to make you do all those fancy moves and look good. But at least with Assassin's Creed, each new level slowly gives you back all your fancy abilities until you are finally a full-fledged killing machine again.

But with Prototype, they expect you to buy back all your powers with points that are rewarded through senseless violence. They should at least give you back all your powers as easily as they take them away! But no, you have to stop the action every so often and trawl through a complicated list of moves and abilities to buy the ones you want, as if giving the player a very weak, almost false sense of control over character.

No doubt, when you do have the powers, they are an absolute joy to use. Tanks get dented with a single punch, cars and bits of buildings effortlessly lifted over head to throw at helicopters, and the countless number of people you can eat and slice in half. If there's any game that makes you feel uber, this game does it best. That bit in the movie where Wolverine jumps up at the helicopter to destroy it? You can do it here, and even roundhouse kick it into the next dimension. Chuck Norris eat your heart out. Running up walls is so effortlessly taken care of with a hold of the Shift button to sprint. So Altair can eat his heart out too for that matter.

But I can't help but feel that after a few minutes of psychopathic violence, you too will grow tired of this shallow game. There's nothing else to it. Hack and slash through everything and anything over and over with little motivation. Kill 10 weird unexplained machines, or race across the city and eat this designated target. And then kill 10 more weird unexplained monsters. There's so much repetitive button-mashing, with so little skill involved. And the developers expect players to be motivated to continue playing with its horribly thin plotline.


Alex Mercer evidently is a "prototype" of an experiment-gone-wrong. We've been down that cliched road before but apparently the developers thought it was alright to do it again. So now awoken with all these powers and very angry, he seeks to take revenge on the man who has made him that way. Honestly? I'd be pretty happy that I can fly and shapeshift to be anyone at will. But if the Left 4 Dead Hunter look-a-like wants to tear up the city with his irritable bowel, so be it.

There's a fancy novelty implemented in this game called the Web of Intrigue. More like the Web of Boredom. Everytime you come across a special enemy, the game encourages you to eat his face out so as to "learn a little more" about the amnesic Alex Mercer, through these flashy snippets of "memory". Sometimes they'll be useful in explaining why things are the way they are, whilst others are deliberate red herrings because developers think gamers will just love that. Thankfully, you have the ability to skip those pointless scenes of drivel.

On top of which, at the start of every mission there's a cutscene where a wooden, gravelly voice-acted Alex Mercer with no personality whatsoever drone on to the few allies he's got, namely a sister and a pathologist, about what he needs to do next, which is basically... kill more stuff or look for a specific dude and then kill more stuff. There is also some mystery surrounding another test subject, a little girl who claims to be the hero's mother (gross) but honestly, no one really gives a damn about Alex Mercer or his problems. He's so utterly unlikeable.

The graphics are a strange thing. Sometimes they can be very shiny and next-gen, and at other times, they are so last century with very poor detailing and large over-sized pixels. The character models look flat and under-detailed, not like something you'd expect for a 2009 release. The first warning I had already that this game was going to be graphical hell was when I couldn't raise the resolution of the game beyond 1280x760 when my computer can handle 1366 max.


Sure, my framerates were pretty smooth as a result but everything looked so horrible. The city is bland, you might as well put cardboard boxes in place of the skyscrapers and buildings and no one would know the difference. The under-detailed cityscape is nothing in comparison to the liveliness and character of Liberty City in Grand Theft Auto 4, but in Prototype's defense, you spend most of your time virtually sprinting and climbing on rooftops in a blur to really see anything. But it still would've been nice to see them put a little more effort into making the game more immersive.

The civilians are just soulless shells that amble about their empty existences just waiting for the next explosion or destruction by Alex Mercer to set them running around like headless chickens. GTA 4 at least made you consider your violence against innocent people, but you really don't give a damn in Prototype. You're not even saving them from the mutation. You're saving yourself. So go ahead and kill as many of the little people as you like. It also makes little sense to me when the protagonist is supposed to be a good guy, that he is killing all these people.

Here's a funny strip I found on my favorite webcomic Chainsawsuit that so succintly sums up the idiotic nature of violence in the game:

Without a doubt, the action looks good though, from the fountains of gore spewing, to the explosions of helicopters as you kick it or punch it mid-air. The way Alex Mercer's body bends forward like an athlete in full sprint to the twists and turns when climbing up buildings, there is a definite sense of breathtaking locomotion.

But in conclusion, no matter how much style this game has got, with the amount of money thrown at it, it still doesn't hide the ugly truth beneath the surface that this game is as brain-dead as a piece of dog poo. Pointless, uninspiring missions, a truly horrid main character with a story that you could wipe your ass with, and button mashing that you needn't waste your time with.

Avoid at all costs.

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