How to Influence Visitors and Increase Conversion Rates

       
Why do people decide to make an online purchase? Why to they give up their email address for your newsletter? What makes them even trust the information you offer? There’s a science that explores the convergence of human motivation, decision making and the design of web sites, called called neuroscience. If you can learn to tap into how emotions affect online decision making and the unconscious reasons that drive people to buy you can significantly impact click-through and conversion rates.
Dosh Dosh recently did a great post on the subject with lots of important insights. You can tell by the number of comments how good the information was.
11 Ways to Influence People Online and Make Them Take Action
“The solution is to find and analyze general patterns of human behavior or thought. These patterns are indicators of how most people operate: by learning them you would have acquired the tools to exert influence over them. You don’t need to know everyone personally to understand what drives them and what they love or hate.           by Linda Buquet
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