YouTube highlights – 11/4/2010

This is the latest in our series of YouTube highlights. Every couple of weeks, we bring you regular updates on new product features, interesting programs to watch, and tips you can use to grow your audience on YouTube. Just look for the label “YouTube Highlights” and subscribe to the series. – Ed.

Below is our update from the last two weeks with news from the recent U.S. elections, product improvements, video contests for both viewers and partners and a couple milestones reached.

Debating the issues on YouTube
Leading up to the US midterm elections this past Tuesday, political campaigns, voters and interest groups came to YouTube to debate the issues. Who emerged on top of the YouTube elections heap? We took a look at all videos categorized as News & Politics on YouTube and found a mixture of official campaign videos, viewer-generated content and videos from interest groups. Here are the top 10 most-viewed videos—by the numbers.

Celebrate the natural world
If you enjoy nature or are passionate about environmental issues, a new program gives you the chance to create a video that brings your passion to life. The most innovative short film—judged by the YouTube community—will receive a National Geographic photography workshop and $1,000 gift card from The North Face. Get started at Planet Inspired.

Release notes: improvements in 3D, new languages and easier bug reporting
We’ve made several updates since our last product release in September. Try our new player for 3D videos, which is faster than the previous player. YouTube is also now available in Amharic and Swahili, and the virtual keyboard that appears on your computer or mobile screen is available in 26 languages. Finally, we’ve added a "report a bug" link at the bottom of any YouTube page.

Here's where you can turn on the virtual keyboard

On the rise
Many YouTube partners are hitting subscriber numbers in the 100,000s and even in the millions. To help more video makers get to those kind of subscriber numbers, we started a new feature on the YouTube Blog called “On the Rise,” where your vote counts on who should be featured on the YouTube hompage. So far, emilynoel83 has received the most votes—check out an example of her work below.



A billion subscribers and a half a billion Promoted Video views
In 2006, we introduced an easy way for community members to keep track of each other’s updates on YouTube: the yellow subscribe button. When you subscribe to a channel and sign in, new videos from that channel show up as “Subscriptions” on your personalized YouTube homepage. Today, the button that’s been immortalized as a throw cushion hits an important landmark: it’s been clicked more than 1 billion times.

We also announced last week that Promoted Videos has hit half a billion views. Promoted Videos allow you to promote your video ad alongside search results and related videos on YouTube. The first Promoted Video campaign was “Penny Pranks” by Office Max in November 2008.

And congratulations to Lady Gaga who has received more than 1 billion video views on her YouTube channel!

Happy Halloween
Finally, Halloween’s already over, but we wanted to make sure you didn’t miss the first-ever user-designed doodle, which was created by xperpetualmotion and spent last Sunday on our homepage.

Don’t forget to check out the latest advice on filmmaking in the digital age, and for more information on all things YouTube, please visit us at the YouTube Blog.

Posted by Serena Satyasai, Marketing Manager, YouTube Team