Chitika Research- Update: Months late, Bing Users Still Ad-Crazy
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Back in July, we looked at how often Bing users clicked on ads when compared to Google and Yahoo! users. Bing users showed a 50% higher ad click rate than Googlers, so at the time our preliminary conclusion was that Bing’s success was being driven in a big part by Microsoft’s huge, expensive advertising blitz.
Now that December is upon us, and Bing keeps showing its ability to push Google from a technology standpoint, we decided to revisit and see how the numbers were looking. As it turns out, Bing users are still clicking on ads at a prodigious rate – in fact, the CTR of users who come to the Chitika network via Bing is over 75% higher than those who come from Google.
Now, it must be mentioned that Bing is still a distant third place in terms of traffic sent – Google dominates with 84% of search traffic, followed by Yahoo! at 7.40%, and Bing holding at 5.75% (AOL and Ask both have just over 1% of search traffic coming into the Chitika network). However, all things being considered the same, driving one Bing user (or AOL or Ask user) to your site can be more valuable than driving one Google user.
The Raw Numbers:
Search Engine Ad Clicks Impressions Ad CTR % of Search CTR Vs. Google
Ask 34,437 1,958,490 1.76% 1.45% 178.65%
Bing 134,536 7,741,724 1.74% 5.75% 176.57%
Google 1,115,452 113,332,938 0.98% 84.13% 100%
Yahoo! 136,506 9,972,035 1.37% 7.40% 139.08%
Numbers are based on a sample of traffic from the Chitika advertising network.
about Chitika
Chitika, Inc., is a search-based online advertising network, leading the way in intent-based advertising and search engine insights. Chitika provides publishers with an innovative way to monetize search engine traffic, and advertisers a new way of generating leads with clear consumer intent. Wint over 60,000 sites and 2 billion monthly impressions, the Chitika network is the pulse of the online world. Through research and targeting, Chitika continually evolves its image as “the ad network that knows when not to show ads.” For more information, visit 
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